i just went to the apple store and got to check out the black and white iphone 5's for the first time, and i gotta say the white looks far better. all the businessmen were attracted to the black ones in the store, of course, but to me it looked far worse overall. the white one looked clean, elegant, and no fingerprints/smudges. the black iphone 5 just didn't look like an apple product. it looks all black due to the dark slate color, and i found the screen smudged even more than normal. nothing on the white phone smudged at all. not to mention scuff-gate... i'm ordering white now... i think it looks FAR better. the only "pro" the black iphone has over the white, i would imagine, is that it is better if you plan on watching the phone for a long time... like watching a movie or a tv show. like a television, a black border is best for this. but for typical iphone usage, the white border is fine and it just looks much better.