low carb coke.... or diet

Discussion in 'Community' started by obeygiant, Apr 29, 2004.

  1. obeygiant macrumors 68040


    Jan 14, 2002
    totally cool
    how is this different than diet?

    Coca-Cola today officially announced Coca-Cola C2, its new soda with half the sugar, carbs and calories of regular colas. The company said that it will launch the new product in Japan first and then the United States this summer.

    "Consumers are the true architects of this idea," said Doug Daft, chairman and chief executive officer of Coca-Cola. "Coca-Cola C2 was created to specifically address their desire for a lower-calorie cola with that great Coca-Cola taste."

    Coca-Cola C2 will be available in retail and foodservice outlets in bottles and cans, fountain, and as a frozen carbonated beverage. An integrated marketing campaign will support the summer roll-outs, including television, radio, out-of-home and Internet advertising.


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