May Cover of Food Magazine 'Bon Appétit' Shot on an iPhone 7

Discussion in 'iOS Blog Discussion' started by MacRumors, Apr 18, 2017.

  1. MacRumors macrumors bot


    Apr 12, 2001

    Food magazine Bon Appétit has used an iPhone to shoot the cover photography for its latest travel issue. The Condé Nast-owned publication follows in the footsteps of magazines like Billboard and Condé Nast Traveler, both of which have recently run covers shot on iPhones.

    Bon Appètit has used iPhone-shot photos in the past - including in last year's Culture issue - but this is the first time photography shot using Apple's smartphone camera has graced the cover. The image, taken by Peden + Munk on an iPhone 7 Plus, shows a woman holding a strawberry Paleta, on location in the Tlacoula Market of Oaxaca, Mexico.


    Peden told TechCrunch that the iPhone's portability and the "comfortability [of] not having some humungous lens in your face" allowed them to work with a tiny crew, so it felt like a "throwback to the early days" of their career.
    The photographers also said the VSCO app allowed them to edit photos while at their favorite bar or brunch spot, rather than having to drag out their laptop.

    Creative director Alex Grossman said it made sense to lead with an iPhone picture for the May travel issue, given the close connection between photography and travel. The iPhone 7 "works really well picking up people and places", said Grossman, and while it's not completely comparable to "a $25,000 DSLR", when shot in the right conditions, "99.9 percent of people out there" are unlikely to notice the difference.

    Apple is a Bon Appétit advertiser, and an Apple ad on the back cover of the May issue highlights the fact that the cover photo was taken on an iPhone.

    Article Link: May Cover of Food Magazine 'Bon Appétit' Shot on an iPhone 7
  2. thisisnotmyname macrumors 68000


    Oct 22, 2014
    known but velocity indeterminate
    99.9% of people out there are unlikely to notice the difference.

    This sums up why consumer camera business has dropped off the map. There will of course still be pro level and prosumer offerings for those who have a deep interest in the best but 99.9% of us will never need a dedicated device again.
  3. cyberlocke macrumors regular


    Mar 23, 2009
    Wow. As a photographer, this is very cool, and at first glance a little unnerving. But the truth is, it's not the tools that make the photographer, but the photographer that makes the tools. Cameras are just getting better and more accessible to people.
  4. LordQ Suspended


    Sep 22, 2012
    I believe we're approaching a point where the only reason to upgrade an iPhone yearly is because of the tremendous camera advancements. My 6s is jealous of it.
  5. jerry16 macrumors regular


    Sep 12, 2016
    across the universe
    Optical zoom is nice and portrait mode is fun although the fact that is still in beta is clearly obvious sometimes. Low light still is horrible.

    It's not as big of a step as some are playing it up to be, in my opinion.
  6. darcyf macrumors 6502


    Apr 25, 2011
    Toronto, ON
    It's the cars and trucks analogy Jobs made about iPads and computers, only now it's iPhone cameras and dedicated cameras.

    Stories like this are a little gimmicky, but thematically what they did here makes sense. I don't think this is a sign of things to come, though. Trucks are not going away.
  7. 8692574 Suspended


    Mar 18, 2006
  8. DoctorDoctor Suspended

    Jul 14, 2016
    Low light still needs work but it does get better and better each year. For the majority of people smartphones are good enough. Plus smartphones are easy to use along with the ability instantly edit and share if you please. I still have a dedicated camera but it only goes with me when I am specifically going to take photos.
  9. jerry16 macrumors regular


    Sep 12, 2016
    across the universe
    I agree with you wholeheartedly. As they say, the best camera is the one with you. The iPhone does a fine job most of the time, no doubt.

    I just think all these articles and shot on iPhone ads are misleading to the average consumer. You can't just pick up an iPhone and take this photo the way these articles and ads insinuate - it as much about the photographer as it is about the camera.
  10. jonnysods macrumors 603


    Sep 20, 2006
    There & Back Again
    This is why we got rid of our DSLR and just made sure we kept up to date with iPhones so we can get some great family pics any time anywhere. We use 6S's right now, looking forward to the 7S/8 because I'd like the waterproof feature.
  11. cyberlocke macrumors regular


    Mar 23, 2009
    Thank you, this is what I was trying to say, and you put it so much more eloquently.
  12. Kaibelf macrumors 68020


    Apr 29, 2009
    Silicon Valley, CA
    Next you'll tell me that putting on mascara doesn't turn a woman into a supermodel, and tossing a Pepsi to someone won't stop a riot.
  13. gsmornot macrumors 68030


    Sep 29, 2014
    What I'm seeing is a return of the large cameras to the pro level. At a point in the past DSLR's were mostly used by pros, then adopted by consumers and now again with mostly pro's. Consumers are fine with the iPhone. I use mine for product shots that are plenty good to make sales on sites like eBay.

    Documentary work should always use large cameras. I'm not talking culture, I'm talking the recording of a place or thing in nature. I would hope to see guys like National Geographic always willing to haul the big gear so that what they record is done in the highest detail possible. As much as I enjoy my phone there is still a clear difference between it and my DSLR but for 99% of the time its perfectly fine with me.
  14. 8692574 Suspended


    Mar 18, 2006
    Especially because it is quite hard to get up close with a lion to take a pic with an iPhone :D
  15. gsmornot macrumors 68030


    Sep 29, 2014
    Nom nom.
  16. now i see it macrumors 68000

    Jan 2, 2002
    Cover shot was an iPhone marketing stunt. Fine. Shows what it can do. But then for the photographer to go on with his rediculous story about how natural it feels to use it and how editing on the iPhone is a breeze was pretty funny. Silly.
  17. Daum macrumors member

    Apr 18, 2015
    fake shallow depth of field gives me a headache. you can see at the brim of her hat where the focal plane is and focus starts to fall off. if the focal plane is at the back of her head then why is her entire face in focus?

    must be in portrait mode.
  18. -Garry- macrumors 6502a


    Oct 23, 2005
    Manchester, UK
    I was going to post a big long rant about being a photographer, and how the cameraphones, in most situations, are vastly inferior to dedicated cameras.

    Instead, I invite you to go and look at your friends' Facebook photos. If they're anything like my friends', they're often blurred, awkward, dull and noisy. That's because an iPhone can't do what a DSLR can do, and my friends can't do what photographers do.
  19. mixel macrumors 65816


    Jan 12, 2006
    Leeds, UK
    I'm really happy with why phone cameras are doing to the photography landscape.. they're good enough for many things but they've also caused compact and bridge cameras to up their game significantly. It's been win/win.

    Some things (a lot of things tbh!) will always need dedicated hardware but for active everyday stuff everything since iPhone 5ish is still great. Still really impressed with 6+'s photos, in the right conditions.
    --- Post Merged, Apr 18, 2017 ---
    I agree entirely with this but phones can take really nice photos too, and your friends might well suck even if they used better cameras.

    Also limited hardware can add atmospherics, occasionally.
  20. Mactendo macrumors 68000

    Oct 3, 2012
    I'm not sure if it's due to the iphone, but this cover looks like something from 80's. Slightly blurred, colors... iPhone won't replace real camera for professional work.
  21. ApfelKuchen macrumors 68030

    Aug 28, 2012
    Between the coasts
    Any camera ad, for any camera, can be misleading, for the same reason. How many DSLRs has Nikon and Canon sold to amateurs simply because that's what the pros use?

    Sometimes, the shot is dependent on a camera's unique capabilities, but far more often, there's a long list of cameras that could have taken a shot of comparable (or even greater) quality. Perhaps more to the point, there's often a long list of factors that contributed to the shot that have nothing to do with the camera, from supplemental lighting and tripods to wardrobe and makeup, location (and travel budget), attractiveness of the subject, art direction... and the photographer's skill at utilizing them all.

    To me, this is a pretty "honest" camera ad - the shot is well within the normal capabilities of the camera and the average point-and-shoot photographer.
  22. v0lume4 macrumors 68000


    Jul 28, 2012
    I've used the iPhone 7 Plus camera. I don't find it to be too different from the 6s camera. You aren't missing much. The only feature you're "missing" is portrait mode. The actual picture quality is incremental. :)

    Really well said.
  23. macTW Suspended

    Oct 17, 2016
    Not everyone needs a big fancy DSLR. In fact, 80-90% of photos taken don't need to be on one. But the photos that DO need a DSLR... DO need DSLR.
  24. MirekEl macrumors newbie


    Dec 1, 2015
    "99.9 percent of people out there" are unlikely to notice the difference

    They demonstrated that an iPhone can be used for the front page if the conditions are right. Plenty of light, composition calling for 28 or 50mm lens, flash not needed, etc. Most of the time the conditions aren't right though, so serious photographers and pros will still need to carry regular equipment.
  25. macduke macrumors G3


    Jun 27, 2007
    Central U.S.
    I still prefer the flexibility of RAW, but even so apps like Lightroom Mobile let you shoot HDR "RAW" DNG on the iPhone now. I was able to take this shot last night of the sunset in my back yard and it took about two minutes to edit and save. I'll still buy cameras until I can shoot clean high ISO, wide dynamic range, have more depth of field control, and more focal length options on the iPhone. But the iPhone can never mimic the physical controls.

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