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Biro

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Jan 11, 2012
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Most of us have been discussing how far Apple seems to be behind the curve when it comes to AI. On the other hand, most of us are familiar with Apple’s tradition of perhaps not always being first in a given market segment but usually getting it right - more right than the competition - in the end.

With both points in mind, I offer this excerpt from a Marketwatch newsletter that hints Apple may be closer to the second scenario than the first when it comes to AI:

>>Investors have greeted the news that Scott Bessent will be President-elect Donald Trump’s choice to be Treasury secretary with relief, hoping the hedge-fund manager will smooth out the rough edges of the incoming president’s policies.

But this year’s stellar stock-market returns have less to do with Trump and more with hopes for artificial intelligence. Lux Capital counts AI-focused companies including Together AI and Hugging Face in its portfolio, and in its latest letter to shareholders, the New York venture-capital firm discussed how power-hungry AI is.

“Today’s largest AI clusters use around 100,000 Nvidia H100 chips and consume roughly 100 megawatts of power. Next year’s clusters will scale to 300,000 to 500,000 chips requiring nearly a gigawatt of power — about the consumption of a small city,” the firm said. That’s imposing real physical constraints, as “the tech giants who built empires on weightless bits and bytes are now grappling with atoms — steel, copper, water rights, and critically, natural gas,” according to the firm.

While there have been some AI-fueled nuclear power deals, Lux said “abundant natural gas from the Texas Permian seems a wiser bet” to power AI-related demand.

The firm talked about the need for companies to do more with less. Some of that is talking the firm’s book — Together AI makes software to run generative AI workloads more efficiently — but Lux also discussed Apple Inc. (AAPL). “Apple has quietly published research showing how to run large language models directly on devices with limited memory. By leveraging novel storage techniques and the inherent sparsity in AI models, the company can reduce memory requirements by 50% while maintaining performance. Advances like these could enable future iPhones and Macs to run sophisticated AI models locally and privately — a development that could radically reshape the entire AI infrastructure landscape,” the firm said.<<
 
I'd say 100% apple has the right approach to AI, and not just by running smaller models on device.

They're trying to make it seamless.

i.e., instead of firing up an app to ask some model a question - they're building it into existing apps. things like smart image editing, email parsing and triage, handwriting recognition, etc.

Things that people will get a benefit from without thinking about it.

Not it's not as newsworthy or sexy, but its going to help people get things done more easily with their device without requiring them to significantly change the way they work or learn any new applications.
 
On-device vs in cloud isn’t changing the fact that we’re going to be using more power… the key metric should be energy/ tflop or something like it. My bet is a smarter cloud setup should be more efficient than on-device.
 
Apple’s AI summarizes in email and messages is only good for a laugh and doesn’t add value.
 
I think a lot of it has to do with how slowly it is being rolled out, and the features it is offering have been offered elsewhere in some cases for years, but I don't think AI is the end all end all for Apple. I think they basically are using this fall/winter to advertise that they are also doing AI, but next year the theme for the company will be to fortify what they already have going software wise, and hardware wise it will be more about thinness.
 
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Apple’s AI summarizes in email and messages is only good for a laugh and doesn’t add value.
Apple intelligence isn't even really out yet. The execution will likely take time to get right but I think the theory is far better than what others are trying to achieve.

People don't want seperate programs to answer questions, etc. they just want the computer to help make their lives easier across everything they do.
 
Apple intelligence isn't even really out yet. The execution will likely take time to get right but I think the theory is far better than what others are trying to achieve.

People don't want seperate programs to answer questions, etc. they just want the computer to help make their lives easier across everything they do.
Maybe Alexa can do a better job 😅
 
I've thought about this a lot since Apple announced it. Originally I was 100% anti-AI. Then I figured I'd need to try to understand it, as it seems to be the next Tech Obsession, and there's a good chance it'll be here to stay. And I am the designated tech support for my family and social circles. Since reluctantly getting into it, I still think LLMs are pretty niche, and widely misused. After they've become ubiquitous, and investors have run out of patience for someone to actually make money off them, and the AI bubble bursts, it's all going to boil down to just another technology in the background for making better tools. So, I like Apple's approach. Skip the nonsense, and start making better tools.
 
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