Could this be a Tealiban counter-force? I wish I were more optimistic, but our society seems to have a habit of chewing up the good things and spitting out their broken, disheartened husks onto the hard ground. (Perhaps "Life us Short, eat dessert first"?) I seem to recall hearing some wingnut saying something like, "We took 'liberal' away from them [i.e., allegedly turned the word into an insult], so they started calling themselves 'progressives'. Soon enough, we exposed that for the misdirection that it was, so now they are left to resort to this." Labels do help one identify the enemy. And it is a war, right?