I think this one is going to backfire on McCain. It smells of desperation. And it talks down to its audience. I think very, very few people are gonna buy the Obama-Spears/Hilton comparison. Never mind that most of the other stuff in the ad is a lie, too. But we're seeing McCain's ads go in this direction a lot lately. He's definitely gone negative. I think very soon Obama will have to, too. We all saw what happened when John Kerry didn't respond to the negative ads about him. If Obama's smart, he won't have to make up or distort stuff about McCain. He should just use his own words against him, explaining how McCain is not being honest with the American people. Political ju-jitsu, as it were.