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macrumors bot
Original poster
Apr 12, 2001
54,245
16,079
LATimes reports (registration required) that McDonald's has forged a deal with Sony to offer free songs from Sony's new online music service - Sony Connect.

Free songs will be given away with the purchase of certain items from McDonald's. The deal is expected to be announced this week.

According to LA Times' sources, McDonald's and Apple had been negotiating a similar deal (previously rumored) "but switched plans after a last-minute pitch from Sony".
 

arn

macrumors god
Staff member
Apr 9, 2001
15,981
5,139
For all the Anti-McDonald's people... I guess you better watch what you wish for. Despite all the people who complained that Apple should not be partnering with McDonald's.... here's the alternative... Someone else is.

arn
 
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e-coli

macrumors 68000
Jul 27, 2002
1,868
845
Who really cares.

Most people avoid McDonald's like the plague these days.

Ronald McDoanld is the Anti-Christ
 
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tazznb

macrumors regular
Jul 22, 2002
141
0
New Jersey
hmmmmmmm.....?

Was it ever Mc D's & Apple?

It could have been this way from the start, but you know how rumors are often misconstrued.
 
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wrldwzrd89

macrumors G5
Jun 6, 2003
12,109
76
Solon, OH
arn said:
For all the Anti-McDonald's people... I guess you better watch what you wish for. Despite all the people who complained that Apple should not be partnering with McDonald's.... here's the alternative... Someone else is.

arn
Here's the thing: I wasn't so sure that Apple partnering with McDonalds was such a great idea, but I also don't think having them partner up with Sony is a great thing for Apple either. Therefore, I can't reasonably give a positive or negative rating to this item.
 
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nagromme

macrumors G5
May 2, 2002
12,546
1,196
Who ever thought Apple would be the only store used in promotions?

At least the second big promo (after Apple-Pepsi) is Sony and not some Microsoft WMA store. (There's some snack-chip promo now too... but it doesn't even SAY what store the downloads are from.)

I think Apple can survive a few other company's getting some airtime :) Especially Sony--their service is apparently only for their own players, just like Apple... only Sony doesn't have the iPod! The worst of all worlds.

BTW... I notice that both WMA and Sony's ATRAC format (used in their online store) just lost out to AAC for inclusion on Audio DVDs:

http://www.macdailynews.com/comments.php?id=P2366_0_1_0
 
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wordmunger

macrumors 603
Sep 3, 2003
5,124
2
North Carolina
I have to say, I'm a little disappointed with the marketing on the Apple/Pepsi promotion. Yeah, they show that commercial every once in a while, but in the grocery store, where you actually buy the drinks, there's nothing. Meanwhile there's a huge display with candy bars (baby ruth I think) offering "Download free music!"
 
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Griffindor73

macrumors member
Jun 26, 2002
84
0
Brighton, England
I think this is a good thing. McDonalds does not have a good image, well, certainly not here in the UK, I think that they are seen as trashy + very dodgy image on the environmental front too- so I am personally pleased that Apple are not doing a promotion with them.
 
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PlaceofDis

macrumors Core
Jan 6, 2004
19,241
5
could be worse - apple could have partnered with McDonalds and it would have flopped...now apple just needs to find a good place to partner with.....hmmmmmmmmmmmmm
 
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JJTiger1

macrumors regular
Apr 2, 2003
215
0
North America
May I take your order?

Of course the kid behind the cash register will ask you:
a. "Would you like cheese on that?" :rolleyes:
b. "Would you like to Super-Size?" :p
c. "Would you like an Apple turnover with that?" :eek:
d. "Will that be for here or to go?" ;)
=-=
Correct answer: C.
 
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morkintosh

macrumors regular
Nov 25, 2003
193
0
javabear90 said:
does sony even have a music store??? at least it's not microsoft

it'd be better if it were microsoft; the only way to make real money long term in online music, is to have control of a record label ... which sony does
 
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Dj Kioto

macrumors newbie
Nov 13, 2002
29
0
Rochester, NY
K-A-R-M-A

Guess Apple's getting a karmic bite in the rear for stealing HP away from napster... I just hope this doesn't happen in threes...

Apple seems to be expanding their market influence to a much larger crowd... does it matter that we few woudln't go to Mc D's? We would also probably not buy an HP computer or HPod, yet, Apple has extended it's reach into that arena.

Enough people are drawn to Mc D's promotional campaigns when they happen regardless of their desire for the food there, that's how Mc D's intends it... Monopoly?

Though I dont think this will help Sony enough to knock iTMS out of place, as Sony doesn't realky have a huge buzz to build on. But it could have been a boon to Apple, they have the iPod Buzz, traffic increased after their Pepsi promo regardless of they questioned success of the campaign, and to reach the billons served under the golden arches would have given then more market visibility... after all, we'd all love to see apple see anything, even more iPods, and iTunes songs... and I still talk to people who dont know what apple computer is, or what a macintosh is... and Apple's market share can't grow if the market doesn't know it's there...


Note: to those who would say that the Apple vision of quality/cost is completely at odds with mc donald's vision of quality/cost, I agree completely, and that is one of the reasons against the partnership
 
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mrsebastian

macrumors 6502a
Nov 26, 2002
744
0
sunny san diego
not really sure mcd's is really someone apple should partner with, food wise and for targeting an age group. i would consider marketing in movie theaters with the music for the onscreen advertising (naturally sponsored by apple itms). i'd also do ipod (mini) give-aways, so if someone has a certain ticket number they win, or even a free song with every ticket purchase.
 
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coolfactor

macrumors 603
Jul 29, 2002
5,139
5,572
Vancouver, BC
undecided

At first I was disappointed that Apple seems to be partnering with big brands at the cost of consumers, but then I realized that it is really up to the consumer to take care of themselves. Yes, we are slaughtered by marketing these days, but we don't *have* to be influenced or affected by it.. if we are, we are choosing to be, and then we only have ourselves to blame.

So, given that, the Sony-McDonald's promotion is going to be HUGE visibility for iTunes competition. I can't wait to see the Sony Music Store software.

I was impressed that they seem to be supporting platforms other than just Windows, even if their website is a bit outdated. (The CONNECT beta test is still advertised, but no longer available for signup.)
 
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morkens

macrumors newbie
Mar 1, 2004
6
0
Germany
Change of habits would have stopped at McD's

Really, I could make the change to drink some Pepsi-

But it would have taken more than a free song to lure me back to McD's after 5+ strict years of avoiding the place!
 
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railthinner

macrumors regular
Jul 1, 2002
177
0
If Apple would strike a deal with Heineken or Guinness I'd be getting a lot more free songs than through Pepsi sickDonalds.
 
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coolfactor

macrumors 603
Jul 29, 2002
5,139
5,572
Vancouver, BC
Timmy-Ho's

Now I could really go for a partnership with Tim Horton's. That place has a selection of treats and healthy food, and is very popular, moreso than many McD restaurants.
 
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Tulse

macrumors regular
Nov 3, 2003
220
0
This deal is supposedly worth $30 million, and "One person familiar with the McDonald's deal said the fast-food company would probably give away more than 100 million Sony Connect songs in the U.S."

That's a far cry from the alleged 1 billion songs that McDs was rumoured to promote for iTunes. I also wonder, given the monetary size of the promotion, if that 100 million figure isn't the actual number of anticipated redemptions, but, like Pepsi, is the number of winning pieces distributed.

All in all, it's somewhat of a loss for Apple, sure. But it's not nearly as big a deal for Sony as the Apple deal was rumoured to be.
 
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DGFan

macrumors 6502a
Mar 28, 2003
531
0
Sony's service will have all of the drawbacks of the iTunes Music Store:
their own format
- so only works in their software (at least for the encryption in Apple's case)
- and only works on their player

plus some more:
will only have Sony music, not everyone

and none of the advantages of the iTunes Music Store:
works with the #1 iPod

McDonalds isn't going to get people coming into the store solely for the purpose of free Sony downloads. That would have happened with the Apple agreement. Oh well. Poor, stupid McDonalds.
 
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thejoshu

macrumors newbie
Nov 14, 2003
19
0
coolfactor said:
Now I could really go for a partnership with Tim Horton's. That place has a selection of treats and healthy food, and is very popular, moreso than many McD restaurants.

Except that most people have actually *heard* of McDonald's.
 
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