Mercury, a subsidiary of Ford closes shop 4Q this year

Discussion in 'Politics, Religion, Social Issues' started by Shivetya, Jun 2, 2010.

  1. Shivetya macrumors 65816

    Joined:
    Jan 16, 2008
    #1
    http://detnews.com/article/20100602/AUTO01/6020400/1148/rss25

    While the article is brief those of us who follow the auto industry have seen many stories leading up to this, Mercury could be following Saturn and Pontiac into the dust bins of history.

    While its a bit sad for some auto enthusiast the brand really hasn't had anything unique to it for a long time. Lincoln is getting a rebadge of the popular Ford Fusion hybrid so it takes away one feature Mercury had as it usually is grouped with Lincoln in dealerships.

    Still if it makes Ford stronger in the end that is better for the economy and the US automotive industry as a whole.


    http://www.autoblog.com/2010/06/02/ford-kills-mercury-to-expand-lincoln/#comments
     
  2. flopticalcube macrumors G4

    flopticalcube

    Joined:
    Sep 7, 2006
    Location:
    In the velcro closure of America's Hat
    #2
    I always thought that Mercury has become too overlapped with Lincoln and Ford models. Don't forget losing Oldsmobile and Plymouth several years ago.
     
  3. Disc Golfer macrumors 6502a

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    Dec 17, 2009
  4. Rodimus Prime macrumors G4

    Rodimus Prime

    Joined:
    Oct 9, 2006
    #4
    Well lets see the US companeis seem to of formed way to many name plates for their companies with a lot of overlap.

    It been high time that they started killing them off.
     
  5. rdowns macrumors Penryn

    rdowns

    Joined:
    Jul 11, 2003
    #5
    I'm surprised it took Ford this long to do it. Mercury's were typically Fords with a few bells and whistles added.
     
  6. leekohler macrumors G5

    leekohler

    Joined:
    Dec 22, 2004
    Location:
    Chicago, Illinois
    #6
    Yep- this is no surprise at all.
     
  7. mcrain macrumors 68000

    mcrain

    Joined:
    Feb 8, 2002
    Location:
    Illinois
    #8
    What was the last mercury that was worth buying? My mom had an early 90's cougar, but it was a clone of the thunderbird, which was the better car.
     

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