Fellow Switchers, It's 1993. The family is excited. Dad has just opened the box on a new "brandless" computer -- the kind with silver-laminate logos and a fancy, vented beige case. After sorting out the exhaustive cable-array, and situating the uncomfortably propane-stove-sized CPU on a desk too small for it, we flick a big switch from "0" to "I". Fans whir. A line of white text scrolls onscreen . . . Windows 3.1! I excitedly hit the hertz-doubling "Turbo" button -- remember those? -- instantly boosting its performance to a sizzling 16MHz. We sit by patiently, allowing applications to creep past their startup screens. This is enjoyed for two weeks. Then comes "the crash". Dad calls everyone he can call. It is beyond repair. The bulky unit is discarded for $75.00. It is replaced with a teensy gray box spotted by two rainbow-colored apples. The front says "SE 30". Instant reaction: It's only black and white! But, hey, neat . . . Shanghai, AOL, Word Perfect, and a fun desktop pixel-rearranger! Awesome! THREE YEARS LATER . . . "Son, we bought a new computer." "Did you?" "Yes! It's a very nice system. The man here at CompUSA calls it 'the best system right now for education'." "What is it?" "A Macintosh Performa 6400/200." "What? Is it cool looking?" "You'll have to wait and see!" Hours pass. And then: sheer and utter bliss! A bright, colorful introduction! A lady who walks around the screen, pointing out how to use the operating system! How much cooler can you get? . . . Since that day, I've only bought Apple. Work requires Dell. But every night, I look forward to the special moment of relief when I move this optical mouse, and the bliss of Jaguar returns, encasing me in its comfortable glow.