GOOD ARTICLE: http://www.usefulandagreeable.com/muji.html Store: http://store.muji.net/ http://store.muji.net/static_html/pc/category/T00001.html http://www.muji.co.uk/ Maybe it's just me, but I love Muji. I don't know why, but I do. It's very generic looking. Many would say too simplistic and boring. I don't know how I feel. Sometimes I do love that minimalistic approach that they have about EVERYTHING they make. And no stupid logo on ANY of their products. Plus, they know how to recycle and use recycled materials in many of their products. I like this a lot. They're like Ikea, but less flash. They make clothing which is very well priced, and it's because the materials they use, design philosophy, and entire manufacturing process saves them a lot of work. They're not adding weird fades and miscolourings (ie: a white stripe of paint) to their jeans to make them look worn out because that sounds like a ridiculous thing to do, and they know it. They don't hide the fact that they use recycled paper for packaging, and they don't mind that their boxes look like regular, brown cardboard boxes. What I like about the existence of Muji is that they're really one of the only stores I can think of where you can still buy generic stuff. Even if you go to a Walmart or other cheap store, none of their stuff is truly generic. People are still buying logos and packaging, but lesser brands. I can't just buy a pair of slippers, a back scrub for showering, a pencil, and pack of paper without looking at a bunch of logos to see if I "should" like it. And the paper and pencil they sell are made from recycled materials. I love it. It truly IS generic, except you know that it's Muji. I realize that it is a brand, but it's really not the same.