Saw both the 5C and 5S in person this afternoon. The 5C is rock solid and feels incredibly natural in hand. I held a 5C and the a 5S, and the difference in comfort is very apparent. 5S' hard edges don't make it feel very friendly. I did not like the new colors on the 5S very much. Spaceship gray was only ok. Not bad but not a standout either. Gold seemed flashy. The 5C colors were ok. I liked white and yellow. Blue was ok. Green and pink didn't appeal to me. iOS 7 looked better on the 5C than the 5S to my eye. I am wondering why the home button on the 5S doesn't have the square icon that is present on the 5 and 5C. Small detail but I like the icon. I walked away liking the 5C more. Johnny Ive really did a great job with the design.