Sound reasonable?Dear Apple:
I heard something in the news somewhere that Apple is pressuring it's manufacturers to cut production costs which could lead to price cuts across it's Macintosh line of computers. This would be great for Apple, but I don't think that it's enough. Apple, you all have something like a 30% profit margin right now, but that's kind or ridiculous, wouldn't you think? I think that it needs to come down to about a 10% profit margin. Besides, if you are really going to lure in those PC users, you're going to have make prices more attractive.
I'm proposing that if those manufacturers can cut production costs by at least 20%, and that Apple cuts their profit margin down to 10%, then that would mean a 40% decrease in prices across the line. That would be a very smart move for Apple!
Also, the PowerMac line should be marketed as workstations since that clearly fits the definition of what they are and prevents confusion for consumers. And you all should introduce a high-end iMac line (or a totally new high-end desktop machine), too, as right now you have nothing between consumer desktops and low-end workstations.
Don't think that the PC vs. Mac war has been lost, Apple. I think with the right marketing strategy and even better products and services, it can be won back!
Potential Apple Customer