Having seen all of the leaked images/details on the 5c far in advance of today's announcement, my expectations were pretty low. I thought the phone looked cheap/childish and was actually quite surprised Apple chose to go this route. However, after seeing the phone in a final product, seeing actual press photos, and getting a better understanding of their target market with this product, I think it both looks GREAT for what it is, and it makes a LOT of sense in many ways. The plastic unibody design looks very clean and seamless, the colors really pop, and the fact that it has a reinforced body (I can't remember if it was aluminum or steel) is a great idea...it adds heft to the phone and it offers additional protection. This product segment makes a lot of sense to me. 1. I can see younger people buying this because it is colorful and more customizable with the cases and its more affordable. 2. I can see the large crowd of "I don't care how advanced it is, I just want a sturdy phone that works and won't break the bank" people buying this. 3. I can see people who just want a simple, good looking, capable, reasonably priced smartphone that has a good looking overall PACKAGE...the body colors matched with the default color wallpapers make for a great looking overall package without going through any customization (yes, most of us here love customizing our devices, but a LOT of people want something that looks great right out of the box, both software AND hardware together). I know, finding nice looking wallpapers is simple, but a lot of people just don't care to take the time to search for a wallpaper or even learn how to change their wallpaper. 4. And of course, I think there is a big market for colorful, more affordable devices in other countries as well. Long story short - this isn't a device for me personally and isn't a device for a lot of people on these boards. I'm in the crowd that "needs" the top of the line device. However, I can see this product growing into a huge segment. I cannot see how, in any way, offering a new phone with more color options, a new option for body design/material, and GREAT power/functionality at a lower price point is a bad thing.