I ordered my ipad 2 within minutes of the online site going live as many people did. My order still has not been touched...shows "not shipped". I was perplexed by all the posts by people who ordered 4-6 hours after me (even multiple ipads with engraving) and have already received shipment notifications. I tried to think what may have been different about my order... On a hunch I called Apple customer service and asked if if were give any preferential treatment to orders placed by existing apple customers, and was a bit surprised that the girl said they were! In a nut shell what that means is if you (like me) placed your ipad order through the Apple site as a "guest", instead of logging in with your Apple acct your order automatically went to the bottom of the stack and wont be processed until all of what Apple views are it's "existing customers" have been processed and shipped. It was a costly mistake that will likely delay me getting my ipad for days to over a week. I only ordered as a "guest" because I didnt know my Apple account ID since my wife had created the acct. I had not thought that it would make a difference in how my order was handled... bummer.