New Apple Ad for iMac

arn

macrumors god
Original poster
Staff member
Apr 9, 2001
14,500
1,783
Several readers report a new Apple Ad airing on Fox and NBC this evening. The most complete description is from MacLuver23:

I was watching Futurama this Thursday (3/7/02) and at the end of the episode they showed a new iMac commercial. They are not the two short films though. But its really funny. Its not on Apple's site yet but it should be soon. It involves a guy walking down the street and there is a new iMac in a display window. The guy moves his head left and right. Then he rolls his head. The iMac follows every move. Then the guy sticks out his toung. The iMac responds by sticking out its CD drive.
 

dricci

macrumors 6502a
Dec 15, 2001
537
0
Just saw it

It was on NBC during ER.. Dunno if they'll show it again tonight. Hopefully apple will post it on their site soon.
 

prechrchet

macrumors regular
Mar 5, 2002
156
0
I saw it tonight too. It looks REALLY cool. It's good to see some Mac ads where people will actually see them.

Chet
 

JakeWalker

macrumors member
Mar 7, 2002
30
0
Boston
Just In Time For The 13 Week Backlog!

<sarcasm>
Great, new iMac ads just in time for people to get in line to wait 4-12 weeks for new systems.
</sarcasm>
 

kaisera

macrumors member
Nov 14, 2001
41
0
As cool looking as the iMac is, why not advertise what it can do. Burning DVDs for example.

Why not use some of the Mac Myths on a commercial also.

This is not going to sell anything
 

cleo

macrumors 65816
Jan 21, 2002
1,186
0
Tampa Bay Area, FL, USA
It was on twice during ER - once just before it came on, and then again during the first commercial break. There's a link ("New iMac TV Ad") on the Hot News page, but the QT isn't on the linked page yet. We'll probably see it tomorrow!

4-12 week backlog? I was assuming that Apple was holding off on commercials until the machines were readily available.
 

arn

macrumors god
Original poster
Staff member
Apr 9, 2001
14,500
1,783
screen grabs are linked from the Main story on the front page of macrumors.com

arn
 

imspace2

macrumors member
Dec 6, 2001
91
3
Maryland
Does that window display happen to be the new Apple Store in SOHO, NYC?

Just a guess. Anyone got a photo of that building?
 

jpcrumley

macrumors newbie
Mar 7, 2002
7
0
Anyone notice this...

Remember "The Pirates of Silicon Valley"? Anyone remember who played Steve Jobs? Isn't it funny that we're catching the commercial during ER? It's probably coincidence, but I thought it was funny.
 

stoid

macrumors 601
What happened to...

Jeff Goldblum and that empty white background!! Not that I'm sad to see them go, I love the new iMac commercial IT ROCKS!!!!!!!!! GOOD JOB APPLE!!! Simple yet not bland, it's like those mlife commercials, makes you really eager to go find out what the heck it is!
 

blakespot

Administrator
Jun 4, 2000
1,316
49
Alexandria, VA
Originally posted by kaisera
As cool looking as the iMac is, why not advertise what it can do. Burning DVDs for example.

Why not use some of the Mac Myths on a commercial also.

This is not going to sell anything

I disagree. If a good number of iMac ads could be floating around then, yes, it would be wise to get a little more technical with one or two. But since that is likely not going to be the case, I think this ad is right on target. It is intended to pique interest. It does.

The viewer now wants to find out more.



blakespot
 

Beej

macrumors 68020
Jan 6, 2002
2,139
0
Buffy's bedroom
LOL! That ad is funny. :D

I disagree that it won't sell anything. You have to know that a product exists before you buy it. This is one of those "have you seen the ad where..." commercials. It not only presents the iMac to the general public, but also get them talking about it.

Then they go to an Apple store, find out how good it is then buy one. See? ;)
 

crawdad62

macrumors regular
Jan 26, 2002
148
6
Greencastle, IN
I saw the ad on ER. Man is Apple missing an the boat or what? Don't get me wrong, it's a cool ad and it sticks in your head but....About ten minutes after it aired my brother inlaw called and asked if I was gonna get one of those cool monitors! Geeze! I said that's the whole computer and he freaked. They should show all it can do. Have an iPod hooked up, a digital camcorder editing in iMovie, a digital camera uploading pics into iPhoto, burning a DVD (although they did it with the G4 PowerMac ads (the tropical wedding one's). It just seemed like it was cutesy and that's about all. Tell people what it can do. That my friends sell computer.
 

ThlayliTheFierce

macrumors regular
Jul 31, 2001
248
0
San Luis Obispo, CA
If your brother thinks that monitors have cd-rom/dvd drives in them, then he really needs to go to an Apple store. Now he knows what an iMac is, even though the add didn't completely tell him. Good job Apple.
 

beatle888

macrumors 68000
Feb 3, 2002
1,690
0
my ******* god

my brother inlaw called and asked if I was gonna get one of those cool monitors!


I cant believe your brother inlaw.

i cant help but think he's a little out of touch.

even my friends grandmother who lives in an old
broken down trailer in arizona knows that the IMAC (for gods sake,
i know, spelling) is a goddamn ******* COMPUTER.

for petes #@$%^^(()*$^%*#&^$^%&(**&$#@$#@$%

goddamn i hate that comment

my brother inlaw called and asked if I was gonna get one of those cool monitors!


that post sucks
 

CHess

macrumors regular
Dec 13, 2001
121
1
San Francisco Bay Area
Effective Ads

I love the ad and its simplicity.

You know, as soon as you have an ad that plays up a couple things the computer can do, you just end up arguing the wrong point. Other computers can do similar things, so big deal... But, it's not so much what a Mac can do, it's how it can do it. And that can't be explained in a 30 second TV spot. The commercial does exactly what it needs to do, it gets the viewer interested. It gives just enough info to interest you without giving you enough to feel like you know what the computer is about.

You want to know more? Go check one out. That's where the features can really be sold, not on your living room TV.
 

MacMan4Life

macrumors newbie
Mar 5, 2002
6
0
Oregon
iMac on TV

I think this commercial was brilliant, plain and simple. It initiates peoples curiosity in a product that is one of the most innovative in the past 10 years of PCs. There was no need to include an iPod in the commercial because whenever looking for an iMac, an iPod is not far off.
 

crawdad62

macrumors regular
Jan 26, 2002
148
6
Greencastle, IN
Re: my ******* god

Originally posted by beatle888
my brother inlaw called and asked if I was gonna get one of those cool monitors!


even my friends grandmother who lives in an old
broken down trailer in arizona knows that the IMAC (for gods sake,
i know, spelling) is a goddamn ******* COMPUTER.

for petes #@$%^^(()*$^%*#&^$^%&(**&$#@$#@$%


Well I'm happy for Grandma. Big deal. My point is that the add should show all the cool things that it does. Oh and I should have said that my brother inlaw wasn't the sharpest knife in the drawer, he just bought a Gateway.
 

sb-

macrumors newbie
Mar 8, 2002
1
0
The ad did show what the Imac can do that no other computer can. How about having a flat panel monitor that can swivel and be repositioned with the touch of a finger. Plus the industrial design that no other computer has. It's right on target.
 

eyelikeart

Moderator emeritus
Jan 2, 2001
11,897
0
Metairie, LA
great ad

when the guy gets his attention caught by the computer....then it starts mimicking his every move....showing all of the capable movements of the screen....

then when he attempts to through it off by sticking out his tongue....the cd tray pops open!! :p

I think this is a great change from Jeff Goldblum....I really didn't like the commercials with him....he's such stick in the mud.....ugh.... :rolleyes:
 

j763

macrumors 6502a
Nov 25, 2001
660
0
Champaign, IL, USA
I think the ad is very effective and is just what apple needs...

"Why don't they show it doing all the cool stuff it can do"

-- Because people would forget the ad in a matter of seconds...

This ad sticks in your head for ages -- and any time you see another ad you're going to be v. interested.

The mac is so much better than the PC and there are literally hundreds of reasons for this -- sorry, but they wont fit into a 30sec spot.