New iPod TV Ads

Discussion in 'Mac Blog Discussion' started by MacRumors, Oct 8, 2003.

  1. MacRumors macrumors bot


    Apr 12, 2001
    Reader, tue12, notes that Apple has started running new Television ads in the style of the recent print ads.
  2. iconrad macrumors member

    Dec 8, 2002
    Canonsburg, PA
    It's true. If you want to believe me. I saw one of the commercials on Comedy Central today around 3:00 3:30 eastrin standerd time.

    It wasn't as cool as the other apple commercials of the past few years but the idea has potential.
  3. Freg3000 macrumors 68000


    Sep 22, 2002
    New York
    Comedy Central? I'm on it.

    God I love the Formac Studio TV. :D
  4. PeteyKohut macrumors member

    Mar 7, 2002
    I was watching VH1's 25 Greatest Commercials of All Time and I saw the new iPod commercial. Also, Apple's 1984 commercial was featured in this special from what I have heard. I started watching at #15 of 25 and I didn't see it, so they must have ranked it lower than 15. Idiots!!!
  5. dongmin macrumors 68000


    Jan 3, 2002
    I think it's well done for what it is. They're definitely promoting the minimalist cool. My roomate, an architect who uses a PC, thought it was a quality commercial and we started talking about the iPod. (I don't mean to apply by this anecdote that this commercial will be successful.)
  6. rainman::|:| macrumors 603


    Feb 2, 2002
    VH1 put a commercial that's been out for one day into a short list of the all-time best ads?

    or do you mean you saw the commercial during a break in the show?

    i agree that 1984 should have been higher, it did start the superbowl ad competition that we all know and love...

    edit: by cosmic coincidence i just saw it... very very good, clearly targeting a specific group of people that has high potential for sales but low current penetration. first time they've advertised a product correctly in several years...

  7. Mosco macrumors regular

    May 26, 2002
    I also saw the news tv ads. Dancing to the color background to the song Hey mama by the black eyed peas i think. Not 100% sure, i can't remember now.
  8. Mudbug Administrator emeritus


    Jun 28, 2002
    North Central Colorado
    Saw one during "The West Wing" tonight - I'd give it mixed reviews (although I like the campaign itself). The print ads show the ipod clearly, but in video, it's moving around too much for people to get a good look. And my other issue is that the color kept flipping between the print-ad hues, instead of having a commercial that was all purple/black/white, or magenta/black/white, or green/black/white.

    Otherwise, slick.
  9. mustang_dvs macrumors 6502a


    Feb 9, 2003
    Durham, NC
    Hey Mama

    10:35pm EDT commercial break during "Law & Order" -- definitely "Hey Mama" by Black Eyed Peas.
  10. jer2665 macrumors regular

    Aug 27, 2003
    South Windsor, CT ... This town is just one bi
    i dont get what's up with companies trying to make "urban" commercials. I'm not racist at all, and dont' mean this as a racist comment, but look at cokes adds (camron and maya) and the new mcdonalds adds, and now this one. i just dont quite get why that's the big market to push it to now adays. again, dont flame me or get pissed saying stuff about me, think about the commercials and you'll understand what i mean.

    edited: added "urban" to make me sound like less of a racist moron :p
  11. danielgrenell macrumors member

    Jul 22, 2002
    Bronx, NY
    i just saw the ad on law and order. it looks just like the print ad, but the people are dancing to a song (i don't recognize the song)
  12. Freg3000 macrumors 68000


    Sep 22, 2002
    New York
    Re: Hey Mama

    Word to the wise: Get that off your iDisk. I speak from experience. ;)

    I dunno if Arn is willing to take it, but just get it off soon, before Apple comes knocking.

    P.S. Good job capturing it. :D
  13. Flowbee macrumors 68030


    Dec 27, 2002
    Alameda, CA
    Hip-hop and 'black' culture are popular with young people of all ethnic backgrounds. Besides, aren't there enough "white" comercials on tv anyway?

    PS - I really like the new ad. Very attention-getting yet no 'hard sell.' Very Apple. :)
  14. Vector macrumors 6502a


    Feb 13, 2002
    It was named the best commercial of all time in some ranking by madison ave.
  15. nagromme macrumors G5


    May 2, 2002
    Saw it during Angel.

    Pretty slick brand-awareness ads. The color is more striking than Apple White. I wouldn't use something so simple to advertise computers, but for iPods I think they'll work well.
  16. i_am_a_cow macrumors regular

    Oct 28, 2001
    OK. I can tell that you live in the suburbs/small pop./country. May I ask you what type of music they play at your schools dances (if you're in highschool). This is very much a stereotype. Where have you been? Race isn't an issue of music anymore. I don't see how that commercial is aimed towards black people at all. In cities, it really doesn't matter any more what color you are. You can listen to any type of music. And how do you know that those people are all black? They are silhouetted.

    Those "black" commercials you speak of appeal to white city people and black city people. Honestly, why do you call these commercials with urban culture in them "black" commercials?

    Sorry don't mean to sound angry, I just feel that you are very uninformed. :rolleyes:
  17. stoid macrumors 601


    Feb 17, 2002
    So long, and thanks for all the fish!
    The ad is SO APPLE. It's simple and obvious. A beginner can understand and use it. I love it, and am becoming more fired up about Apple's future. They are a cool company, and that scares the geek wintel world. They know that if Apple takes over (not going to happen soon) that the IT industry will have to be cut in half, and it's all about job security. Which comps should we buy?? Windows!!! We can keep our IT job then!!!

    edit: could this possibly be another sign of Apple gearing up for an imminent Dark iTMS release (iTMS for Windows)?
  18. QCassidy352 macrumors G3


    Mar 20, 2003
    Bay Area
    I'm not a big fan of those ads when seen as still images, but that commercial is really really cool. I think it grabs people and shows the product in just the right balance. Well done.
  19. tRr macrumors newbie

    Jun 17, 2003
    Whoops, never knew it was already posted :eek:

    I really like it though, very stylish, I've showed it to most of my friends (around 18 years old) and its getting thumbs up!
  20. alia macrumors 6502a


    Apr 2, 2003
    Orlando, FL
    I saw it during Angel as well, on the WB. I wasn't a big fan of the add style in the Macworld, or on their site, but it looked much better in motion, I think. Definitely slick and attention-getting!


  21. sXe macrumors newbie

    Apr 11, 2003
    it could be better. i think they could've worked a bit more on some of the when they show he guy's shoes, they gleam in the light, i would think that it would look better in plain black...but then it might look cartoony...oh well, it looks good. that's all that matters to me.
  22. jer2665 macrumors regular

    Aug 27, 2003
    South Windsor, CT ... This town is just one bi
    hah, there ya go. urban, that was the word i couldn't think of when i wrote that. I didn't mean to sound like some unintellegent racist. but anyway, first off, i didn't say it was aimed at black people, is a stereotype, but i don't see a ton of black people at my hard rock concerts, or country bars. Hip hop started off big in black culture right? and the dancing and stuff to it. I never said it was aimed at any one ethnicity. But I am saying how there is a big surge in "urban ads" as far as dancing to hip hop, hip hop music, rapping, all that stuff.
  23. TheFish macrumors member

    Aug 25, 2003
    The south, the deep south
    yeah i know what you mean, i guess because all the kids like thier raps.

    Im not really a fan of rap but i have to admit, it is pretty catchy

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