It's hard to explain why, but 2016 really weakened my "just buy Apple" resolve when it comes down to tech purchases. Buying from Apple was always my "don't think about it" default. It was just too much with the crappy battery life, weird and loud keyboard, thin obsession over things we actually care about which makes tools useful, and software that is losing features which used to support professional workflows (PDFs et al.) so it can be compatible with a phone. And the dongles. Expensive. Took away smart innovations like cable management and MagSafe. And yes, MacOS is superior to Windows. And icloud is a mixed bag, some better, most worst. But the first party apps are lagging. There just isn't much innovation from Apple in apps and cloud. Lots of catch-up. And the apps have tap-heavy interfaces and bugs galore. And Windows is getting better—fast. All of this is compounded with competition heating up. Yes, the future is iPads and iPhones, but Apple thinks it's getting there tomorrow, and they are forgetting the creative class on non-iOS devices will be around even longer. These are the influencers. It's why Microsoft is going after to them. I'm not saying I'm leaving tomorrow. I just bought a MBP and LG 5K display. I love the values of the company—privacy, worker rights, environment responsibility, etc. But I feel like the tables are beginning to turn...just like the mid-90s when it was clear there were better alternatives.