This is a really fascinating idea and one that I think deserves a lot of credit for trying something new and innovative. Mayor Bloomberg and Judy Rodin have worked to put this plan together for NYC and I think could really be an amazing new direction to help reduce poverty in the long run and encourage better life habits for the children and family it impacts. I say way to go, this shows the same kind of entrepreneurial and innovative spirit as my favorite computer maker so I wanted to share. I think its a start in the right direction. The story and links are below. NEW YORK, March 29 (AP) -- Mayor Michael R. Bloomberg and Deputy Mayor for Health and Human Services Linda Gibbs today announced that $42 million of the proposed $50 million in funding for the City's new conditional cash transfer program to help families break the cycle of intergenerational poverty has been raised from private foundations, laying the groundwork to launch the program this September. The Mayor today outlined the framework for this public-private partnership, called Opportunity NYC, detailing the number of participants, the proposed activities for which incentives will be distributed, and the method of evaluation. Joining the Mayor at the Brownsville Multi-Service Family Health Center in Brooklyn were Dr. Judith Rodin, President of the Rockefeller Foundation, which, as the lead organization in this effort, provided the initial research and development capital; Florence Davis, Director and President of the Starr Foundation; Michael Weinstein, Chief Program Officer of the Robin Hood Foundation; Herbert Sturz, Open Society Institute Trustee; and Ned Cloonan, Vice President of Corporate & International Affairs, American International Group (AIG). The donations to pay for Opportunity NYC are being made to the Mayor's Fund to Advance New York City, the not-for-profit organization established to strengthen public programs serving the needs and general welfare of New Yorkers. "If you're serious about tackling poverty, an entrenched problem that has proven resistant to conventional government programs, you have to be serious about trying new things, taking a new tack. That's what we're here to do today," said Mayor Bloomberg. "Conditional cash transfer programs have proven effective in countries around the world and, frankly, we need some new ideas here in New York City to fight poverty. We are grateful to The Rockefeller Foundation for spearheading this innovative program, and to The Starr Foundation, The Robin Hood Foundation, the Open Society Institute, and to AIG for their support." "Since its founding, The Rockefeller Foundation has been committed to supporting projects that can make a significant impact in New York City," said Dr. Judith Rodin. "Moreover, as a global foundation, Rockefeller has a keen interest in finding models that can be replicated around the world. We strongly believe that Opportunity NYC meets both of those objectives. We applaud Mayor Bloomberg and Deputy Mayor Gibbs, for launching this innovative program to address poverty on a local level, and we're proud to be supporting it," said Dr. Rodin. The Opportunity NYC program will include a sample of approximately 5,000 families - half of which will be part of a control group - in Central and East Harlem in Manhattan, Brownsville and East New York in Brooklyn, and Morris Heights/Mount Hope and East Tremont/Belmont in the Bronx. Unlike conventional approaches to poverty reduction which focus on social services to create a safety net for those in need, incentive-based strategies increase participation in targeted activities and programs that decrease factors that contribute to poverty and long-term dependency. Monetary incentives will be awarded when households meet specific targets. Opportunity NYC will provide cash incentives to families in three key areas: education, health, and employment and training. - Education incentives will promote superior attendance and good behavior in school, achievement and improved performance on standardized tests, and parental engagement in children's education. - Health incentives will be offered to maintain adequate health coverage for all children and adults in participant households as well as age-appropriate medical and dental visits for each family member. - Employment and training incentives will promote increased employment and earnings or combine work activities with specific job training activities. Families will potentially earn from $50 to $300 for completing a conditioned activity or meeting a specified target. Cash incentives will be awarded on a bimonthly basis with the total amount contingent on the number of defined activities completed. It is estimated that participant families may earn $3000 to $5,000 per year depending on family size and level of targets met. The draft protocol will be peer-reviewed by leading national-respected academics to ensure the highest possible integrity of design. Opportunity NYC is an initiative of Mayor Bloomberg's Center for Economic Opportunity , which was created to implement the recommendations of his second-term Commission on Economic Opportunity, which was also known as the Poverty Commission. The Opportunity NYC program is based on the model of successful conditional cash transfer program models in operation around the world. To date, Mexico's conditional cash transfer program has been the most comprehensive and most rigorously evaluated. Best practices from this program have been applied internationally to replicate new and country-specific models to reduce poverty. On April 24, Mayor Bloomberg and Deputy Mayor Gibbs will be in Mexico City with a small delegation sponsored by The Rockefeller Foundation to observe first-hand how Mexico's conditional cash transfer program works. The objective of this site visit is to develop effective implementation strategies which can be uniquely applied in New York City. Opportunity NYC's design was led by Gordon Berlin, President of MDRC, a nonprofit, nonpartisan education and social policy research organization dedicated to learning what works to improve programs and policies that affect the poor. Additional design support was provided by Diane Baillargeon, President and CEO of Seedco, a national community development intermediary that focuses on creating opportunities for low-wage workers and their families, as well as by City agencies including the Departments of Health and Mental Hygiene, Education, Consumer Affairs, Housing Preservation and Development, Small Business Services, and the Human Resources Administration. Working through community partners to facilitate outreach, enrollment and monitoring of Opportunity NYC, Seedco will manage the implementation and ongoing operations of the program. The Opportunity NYC program will be rigorously evaluated to determine the impact of incentive-based strategies on child, youth, and family outcomes as well as on overall poverty reduction. Evaluation results will help determine whether incentive-based strategies are a cost-effective approach to reducing poverty in NYC, and will serve to inform future policy decisions. MDRC will conduct the evaluation of Opportunity NYC under the close supervision of the Center for Economic Opportunity. "This initiative is an effort to fight the intertwined problems of child and adult poverty in a bold new way. Although this approach has proven to work around the world, no one knows whether it will work in New York City," said Gordon Berlin, President of MDRC. "However, it is only when we take risks in trying new approaches that we learn how to effectively develop new policies. The purpose of this rigorous evaluation is to show whether the program produces lasting reductions in poverty, improves kids' school performance, and enhances preventive health care practices. Our goal is to give policymakers credible evidence to help them decide whether the program is worth replicating on a larger scale." Link to press release and video.