In case you missed it... http://townhall.com/tipsheet/leahbarkoukis/2013/12/01/nfl-bans-super-bowl-gun-commercial-n1754647 Although I agree that Fox and the NFL should be allowed to choose what they air and believe they shouldn't even have to have a reason to not air it, by offering a reason it opens them up to criticism. The reason the NFL and Fox are giving is crap. The store that wants to advertise is an actual store and they sell others things besides guns. And the commercial doesn't even mention guns, ammunition or anything like that. But Bob Costas can go on an anti gun rant and that's ok.