i just got back from novi, MI apple store with a brand new eMac. i got 10% off, but not with edu. discount. you can only get one or the other...
you also get 10% discount if you purchase panther at full retail price, $129. apple store here wasn't selling panther at $69 (edu discounted). instead, i was told to go order online.
dog tags are the only things given away... if you purchase anything small, you get those in a little different bag from usual, paper bag is the usual, i think. cloth-like material, white, laundry bag with silver apple design.
also, new lower priced eMacs and G4 iBooks were there... but on the attachment to the iMac giveaway entry sheet was eMac listed at available "starting at $899" including the 10% discounting, meaning it's the old priced $1,000 eMac... perhaps apple decided to drop the eMac prices the last second...