And the Trump/MAGA cult boycott of Nike starts in 3, 2, 1... Honestly how stupid of Nike. This is all about courting controversy and creating buzz, but I have a feeling it will backfire. Does Kaepernick even have a big fan base? Darren Rovell (@darrenrovell) 9/3/18, 2:28 PM BREAKING: Nike had been paying Colin Kaepernick all along, waiting for the right moment. That moment is now, as he becomes the face of the company’s 30th anniversary of the “Just Do It” campaign.