No Apple Superbowl Ad?

[MacRumors]

CNN Money reports on the high prices for ads at the upcoming Super Bowl.

This Super Bowl marks the 20th anniversary of Apple's famous 1984 Super Bowl television commercial. A recent article in AdAge noted that Apple was considering a Super Bowl ad to mark this anniversary, however, the CNN article reveals that there are no plans to do so at this time:

Incidentally, a spokesman for Apple Computer said the company doesn't have any plans to advertise during the Super Bowl to mark the ad's 20th anniversary, but he did inquire how many ad spots were left.

 

[Sherman]

I'm definitely disappointed if this turns out to be true. I was hoping that they'd announce something cool, such as an actual 20th Anniversary Macintosh.

Oh well, here's to hoping that it's not true. Let's go ask Ridley.

 

[Mr Maui]

I say save the Superbowl Ad cost and apply it to discounts on the product line.

 

[FriarTuck]

Unless they're going to introduce a paradigm-changing product, I'd prefer that they let the legend live on in our memories.

And roll it out for neat stuff like the recent iPod edition during the Stevenote.

 

[PowerBook User]

Originally posted by Sherman


I'm definitely disappointed if this turns out to be true. I was hoping that they'd announce something cool, such as an actual 20th Anniversary Macintosh.

Oh well, here's to hoping that it's not true. Let's go ask Ridley.

Yeah, that's dissapointing. I hope they change their minds. What if they actually introduced a product during a commercial (maybe an iMac G5 ).

 

[hob]

Jeez... I really hope apple don't screw this up - i really wanted advertising/media frenzy! It's the 20th Anniversary!! Pssht, they'll probably start at the end of the year claiming 21st Anniversary is more important...

Hob

 

[legion]

Originally posted by Sherman

Oh well, here's to hoping that it's not true. Let's go ask Ridley.

He's been working on a big movie shooting in Spain. (no time for ads anymore...)

 

[mhouse]

Good

Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them.

 

[Steamboatwillie]

Re: Good

Originally posted by mhouse
Superbowl ad time is heinously overpriced now. Remember all the .coms that bought it a few years back? Fat lotta good it did them.

I have to agree. Also I think that Apple does an excellent job advertising even without the 'big' exposure of the superbowl. I doubt it would really make much of a difference if they ran the ad or not (for sales) and like another poster said save that money to lower the product lines prices!

 

[balconycollapse]

There will already be an ad by Pepsi promoting iTunes, and the bottle top give away. I think thats a formal introduction of an exciting paradigm shifting product as well as unheard of ad campaign.

 

[ZildjianKX]

Originally posted by balconycollapse
There will already be an ad by Pepsi promoting iTunes, and the bottle top give away. I think thats a formal introduction of an exciting paradigm shifting product as well as unheard of ad campaign.

That's exactly what I was going to post... with Pepsi, they don't need another ad.

 

[fredwick]

good. it would be cool, but i think it would be a big waste of money that could be spent on R&D or other more numerous advertisements that would be cheaper and reach a larger audiance.

 

[Frohickey]

Save the money.
Spend it on developing more insanely great products.

$2.3 million... thats 767 PowerMac G5s... they would need to sell another BigMac to break even.

 

[greenstork]

Jeez, how is anyone going to find out what an iPod is?

Why would they want to save money when they have to get the word out about a product no one's ever heard about. Wait...er...everyone does know about the iPod already, scratch that.

 

[sushi]

Originally posted by Frohickey
Save the money.
Spend it on developing more insanely great products.

$2.3 million... thats 767 PowerMac G5s... they would need to sell another BigMac to break even.

Uh, no. They would need to sell many more PowerMac G5s just to break even.

Remember there are costs associated with manufacturing the PowerMac G5.

Sushi

 

[nagromme]

Who cares about one TV show? It's of historical interest, but putting the same money into many MORE ads in a variety of other time slots seems to make sense to most advertisers.

And this has nothing to do with any new products or the lack thereof. Apple can introduce new products any time, without an Expo OR a Superbowl ad.

Besides, Apple may get indirect advertising from Pepsi.

 

[Photorun]

I agree with above posters, save the money and use those savings to knock $50 off the price of the Mini iPod so they'll sell like hotcakes and will actually make a lot MORE money for Apple at the sub $200 price point. A win-win!

 

[Faeylyn]

So what's Apple's cost for a low-end eMac? $500 maybe? 2.3 million would buy over 4500 eMacs. Divide that into 900 computer labs of 50 eMacs per lab. Donate it all to 900 schools across the nation. That, IMO, would be a MUCH better way to spend the money.

 

[crees!]

Originally posted by greenstork
Jeez, how is anyone going to find out what an iPod is?

Why would they want to save money when they have to get the word out about a product no one's ever heard about. Wait...er...everyone does know about the iPod already, scratch that.

That's what the Pepsi promotion for iTunes is for. iTunes is synominous with iPods and vice versa. I'm not sure how it all works but I wouldn't be surprised if Apple and Pepsi somehow split the advertising cost.

 

[ClimbingTheLog]

Originally posted by Photorun
I agree with above posters, save the money and use those savings to knock $50 off the price of the Mini iPod so they'll sell like hotcakes and will actually make a lot MORE money for Apple at the sub $200 price point. A win-win!

Nice, Photorun, that was going to be my smart-assed comment.

 

[Jerry Spoon]

I sure don't blame apple. I thouht their last superbowl ad (1999 I think) wasn't that good.
Although I think they could do a cool iPod mini commercial. Maybe people will look beyond the price if the commercial is good.

 

[varmit]

They will do it

If they don't, everyone that loves the mac will be very disapointed in Apple. Who cares about pepsi's ad, we want an Apple exclusive ad, something that will get people thinking, like they thought in 1984.

Do it Apple!

I want to have something to cheer about.

 

[daddy-mojo]

Originally posted by Faeylyn
So what's Apple's cost for a low-end eMac? $500 maybe? 2.3 million would buy over 4500 eMacs. Divide that into 900 computer labs of 50 eMacs per lab. Donate it all to 900 schools across the nation. That, IMO, would be a MUCH better way to spend the money.

that is a good idea. and not to mention that since apple is now a debt free company, that would be a nice additional tax write off with good positive exposure.

 

[Freg3000]

Originally posted by Jerry Spoon
I sure don't blame apple. I thouht their last superbowl ad (1999 I think) wasn't that good.

Refresh my memory please....what Ad did Apple run? I wasn't on the Mac Scene back then.

 

[pascalpp]

Originally posted by Faeylyn
So what's Apple's cost for a low-end eMac? $500 maybe? 2.3 million would buy over 4500 eMacs. Divide that into 900 computer labs of 50 eMacs per lab. Donate it all to 900 schools across the nation. That, IMO, would be a MUCH better way to spend the money.

Even assuming you have the correct cost to Apple per eMac, your math is wrong. 4500 eMacs / 50 per lab = 90 labs, not 900. Or, 900 labs of 5 eMacs each.

Regardless it would be a nice gesture, but don't count on it.