I think Apple is seriously hurting their sales now by locking the iPhone up really tight. Who has the incentive to buy one now that they know this information... especially since the iPod touch hasn't been hacked yet either. When we bought our iPod touch's we were under the impression that they'd be as easy to hack as the iPhone... we were wrong. Now what? Just stop buying the iPhones and iPod touch's and force Apple to allow 3rd party apps on it! We can install 3rd party Apps on Mac OS X, why can't we do it on a smaller device running a smaller Mac OS X?