nVIDIA: "Anywhere there's a pixel, that's where we want to be"

Shrek

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Jul 23, 2002
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http://nvidia.com/view.asp?IO=IO_20010528_5898
http://www.wired.com/wired/archive/10.07/Nvidia.html
http://nvidia.com/view.asp?IO=IO_20020715_4484

Question:
Why has NVIDIA decided to enter the Apple market?

Answer:
3D graphics is going to be one of the most important communications mediums in history. NVIDIA's long-term goal is to be the most important 3D graphics company in the world. Our strategy is to transform the world's most important platforms and fundamentally deliver an extraordinary user experience. The Apple platform is without question one of the most important.
Those are some words from nVIDIA's website. :cool:

"Some people say the network is the computer. We believe the display is the computer," he says. "Anywhere there's a pixel, that's where we want to be."
Those are the words of Jen-Hsun Huang (Co-Founder, President and CEO of nVIDIA Corporation, "the worldwide leader in graphics processors and media and communications devices"). :cool:

About NVIDIA nForce2 Platform Processors
NVIDIA’s family of nForce2 Platform Processors consists of the nForce2 System Platform Processor (SPP) and the nForce2 Integrated Graphics Processor (IGP), each of which are paired with the nForce2 Media and Communications Processor (MCP). Together, the NVIDIA nForce2 Platform Processors deliver the following key features and functionality:

Performance: Targeted at the system builder, channel and OEM manufacturers who require a discrete platform solution, NVIDIA nForce2 SPP Platform Processors offer blistering platform performance without integrated graphics. The nForce2 SPP Platform Processors feature the industry’s only dual DDR400 memory subsystem, providing more than two times the raw system bandwidth over competitive solutions. NVIDIA has engineered the memory subsystem to take advantage of the increased speed of DDR400 memory modules while reducing overall memory access latency, resulting in the fastest and most stable AMD-based PC environment ever. In addition, the SPP incorporates other system level innovations that speeds up CPU processing and intelligently fetches and caches data and other information before they are needed, substantially boosting overall system performance. For add-in graphics capability, the nForce2 SPP features an AGP 8X expansion slot, the fastest internal graphics connection available today.

“NVIDIA's nForce2 Platform Processors form the foundation for the fastest PCs ever designed,” said Jeans Huang, Senior Vice President of R&D at MSI. “NVIDIA’s unique system level innovations, including onboard, intelligent, look-ahead caches, and dedicated circuits to drive three DIMMS running DDR400 at full speed are light years ahead of other core-logic designs. Quite simply, PCs and motherboards featuring the power of the nForce2 Platform Processors will outpace everything else in the market by a large margin.”

Graphics: In addition to the memory and performance features designed into the nForce2 SPP, the nForce2 IGP also integrates a GeForce™4 MX graphics core—the industry’s fastest integrated graphics solution. With performance nearly four times that of the closest competitor, the nForce2 IGP also delivers unparalleled visual quality through NVIDIA’s Accuview Antialiasing™ Engine; a Video Processing Engine (VPE) for MPEG2 and DVD decoding; a TV encoder; and an HDTV processor for high-definition viewing. The nForce2 IGP also incorporates NVIDIA nView™ technology, marking the first time that support for multi-monitor configurations—including any combination of CRTs, flat panels or TVs—has been integrated directly into the platform core-logic—high-end features normally associated with costly add-in cards. For graphics expandability, the nForce2 IGP Platform Processor also features an AGP 8X expansion slot, the fastest internal graphics connection available today.

“Nothing comes close to the raw performance of the integrated GeForce4 MX graphics core,” said Mr. Simon Ho, Chairman at Chaintech. “The nForce2 IGP with GeForce4 MX graphics outguns every other integrated graphics solution available today, and with the addition of innovative features such as full-scene antialiasing and the ability to drive two independent displays, it’s clear that the nForce2 is in a class all by itself.”

Connectivity: With DualNet™, the industry’s only dual networking architecture to support simultaneous local-area network (LAN) and wide-area network (WAN) connections; support for up to six high-speed USB 2.0 and three FireWire® (IEEE1394a) ports; and the world’s only integrated Audio Processing Unit (APU) and real-time Dolby® Digital encoder, the nForce2 MCP Platform Processors are the heart and soul of the Digital Media Gateway, providing the ultimate in audio, networking and digital connectivity. And, to address the needs of its corporate customers, NVIDIA has integrated a networking controller licensed from a trusted name in Fortune 500 companies—3Com. The addition of the 3Com networking controller ensures corporations and IT departments of software and hardware compatibility with nForce2-based motherboards and PCs, and delivers the reliability and manageability they expect.

NVIDIA SoundStorm™: In addition to unveiling its family of nForce2 Platform Processors, NVIDIA also announced “NVIDIA SoundStorm,” a new audio product aimed at redefining the baseline of PC audio offered as part of an integrated desktop PC platform. PC OEMs and motherboards manufacturers looking to exploit the full functionality of the nForce2 MCP Platform Processor’s integrated Audio Processing Unit, six channel analog audio-out, and S/PDIF-out for true Dolby Digital 5.1 surround sound, will be qualified to use the NVIDIA SoundStorm logo and brand on various marketing collateral and activities, including product marketing materials, box packaging and advertisements.


Man, if nFORCE2 packs features like that I would love to see it come to the PPC Platform. Imagine what would happen if IBM/Motorola made processors for PPC's and nVIDIA supplied the motherboards or vice-versa. That would bring unprecedented performance and features to the PPC Platform! :eek: :D

Since nVIDIA wants to be "anywhere there's a pixel," then why not bring nFORCE2 to the Mac? Macs are well-known for their superiority in working with graphics and videos, so this just makes a lot of sense! :D


Production of nForce2 Platform Processors is slated for late August. Retail products based on the nForce2 Platform Processors will be available in September.
September? Isn't that when IBM plans to release it's 64-bit Power4 PPC processors? Um, yes. Maybe this means nFORCE2 technology will come with it! :D :eek: :D :eek: :D

Comments?
 

alex_ant

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Feb 5, 2002
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All up in your bidness
It's not like you could just slap an nForce onto a Power Mac motherboard and be done with it. The nForce is a chipset for x86 systems only - actually, AMD's x86 chips only. Why would you want crappy integrated GF4MX graphics anyway? This is a chipset designed for cheap PCs and embedded x86 devices.

Quite simply, PCs and motherboards featuring the power of the nForce2 Platform Processors will outpace everything else in the market by a large margin.

Yeah... just like the dual GHz Mac offers "Pentium 4 crushing performance"! :)
 
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Shrek

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Nashville, Tennessee USA
Originally posted by alex_ant
It's not like you could just slap an nForce onto a Power Mac motherboard and be done with it. The nForce is a chipset for x86 systems only - actually, AMD's x86 chips only. Why would you want crappy integrated GF4MX graphics anyway? This is a chipset designed for cheap PCs and embedded x86 devices.
Just because their for x86 only right now doesn't mean that nVIDIA can't make a PPC version of it. Just like nVIDIA said, "Anywhere there's a pixel, that's where we want to be." :cool: And who ever said anything about nVIDIA's chips being cheap. There the thing of the future, man! These guys wanna make the CPU obsolete! :p


Yeah... just like the dual GHz Mac offers "Pentium 4 crushing performance"! :)
Performance is one thing, and features (like 6 USB ports and three firewire ports) is something entirely different. And you still get Pentium "silicon crushing" performance, BTW.
 
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alex_ant

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Feb 5, 2002
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All up in your bidness
Originally posted by Shrek
Just because their for x86 only right now doesn't mean that nVIDIA can't make a PPC version of it. Just like nVIDIA said, "Anywhere there's a pixel, that's where we want to be." :cool: And who ever said anything about nVIDIA's chips being cheap. There the thing of the future, man! These guys wanna make the CPU obsolete! :p

A PPC version of the nForce 2 would not be trivial; it would require a complete redesign of the "SPP" component as nVidia calls it. Making the CPU obsolete is great and all, but this isn't the chipset that's going to do it - this is strictly a chipset for low-end / low-cost / low-power / miniature PCs, and embedded devices.
Performance is one thing, and features (like 6 USB ports and three firewire ports) is something entirely different. And you still get Pentium "silicon crushing" performance, BTW.
The onboard USB and Firewire ports are trivial, and this chipset would not deliver "Pentium-crushing" performance as it is not a CPU. At best, a PPC version of this would be as fast as its x86 counterpart, but the fact that Mac hardware tends to stagnate means that any performance advantages it might bring to the table would be fleeting and quickly eclipsed by the faster-moving PC market.

This is all hypthetically speaking though, as there is not and never will be a version of the nForce 2 for the Mac. :) I believe it is in Apple's best interest to keep its core logic design in-house and not rely on third parties - this brings the advantages of chipsets perfectly tailored to the systems for which they are intended.

Alex
 
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