Today O2 announced data plans for all its non-iPhone customers today. The O2 Web Bolt On costs £7.50 and has a monthly 'fair usage' total of 200MB a month, which O2 reckon equates to 1,400 pages. Hmm... 1,400 pages, where have we heard that before? Oh right... at the iPhone UK launch Matthew Key (CEO of O2) said of the iPhone data contract (my bold for emphasis), "There is a limit: 1,400 internet pages per day would break the deal as part of fair usage agreement." So, do we think UK iPhone users are actually going to get 'unlimited=200MB a day' like he said, or 'unlimited=200MB a month' like he is now selling all his other customers ? It's a fairly important difference! Besides the relative risk of breaking the fair usage policy, it either means the iPhone contracts come with retail data costs of £7.50 included, or they cover you for around £230 of data . If it's the latter, it makes those expensive contracts look a lot less expensive. What do we think?