Why is Apple so obsessed with making iPhones and iPad thinner at the expense of battery size/life? The incredible advances they make in power sipping processors every year is negated by the barely adequate battery size. Why can't they make the iPhone and iPad 1 mm thicker and put a bigger battery in there? I don't think anybody would complain. Most people use a case with the iPhone and iPad anyway, so the marginal return on thinness that a user gets is much less than the marginal return you get from improved battery life. I hope Apple sees the light of the day sooner and gives what people really want on their smartphones and tablets - better battery life.