I'm on my 3rd 'new' iPad. Nothing was wrong with my previous ones, I just went from 64GB Wifi to a 32GB Verizon and today 64GB Verizon which I'm settling with. Just like everyone else, however, I noticed the screen on my first two 'new' iPads were really warm, much warmer in temp than my iPad 2. I'm not a big fan of that and enjoy the cooler colors. I went to go pickup my 64GB Verizon today and upon booting it up noticed that the colors seemed much cooler than my previous iPads. Thinking it was just a placebo effect, I shrugged it off. Now that I'm home I put it side by side with my other 'new' iPad and my iPad 2 and I see a pretty substantial difference in colors. First off, the stock wallpaper looks much bluer than it does on my other 'new' iPad, pretty much on par with the iPad 2. On my other 'new' iPad, the stock wallpaper has a strange yellowish warm tint to it. White pages definitely have more of a blue tint to them, but it isn't overwhelming at all and looks REALLY good. Very glad I got this one as I'm finally totally happy with the colors, although it is weird how some screens are super warm and others are normal. I tried to take pictures but my camera won't do it justice. Wish I had a DSLR.