How do you get Nicole Kidman, Karl Lagerfield, and Baz Luhrmann in one place for the final fittings of the Chanel No. 5 mini feature movie? Why via Apple products of course! Was watching The Making Of... on television. Initially saw the head of the house of Chanel with a nice shiny PB on his desk... but then when they needed to get the designer (Karl Lagerfield) with the actress (Nicole Kidman), together with the Director (Baz Luhrmann)all together in London... so out came the shiny beautiful PB with iSight attached of course... so that Baz could see the Lagerfield dresses on Nicole Kidman in London in all their colour, detail and glory... without being there! I read of the iChat at 40 000 ft story from the Apple emails... but why don't Apple get behind more pro-active promotion of their products / services / uses?!?!?!?!