Each generation of iPhone I asked myself : " should I get a white or black Iphone " ? White looks gorgeous on Apple website and their marketing poster. As soon as I see the white iPhone in person ; Apple store, friends, im disapointed and I choose black. Why ? The white color used to make iphone is creamy and yellow-ish, I dont like. This time around I choose black iPhone 5 and it looks phenomenal ! The blacks look black ! Is their hope someday Apple will made a white iPhone that actually looks white and not " creamy white " ? Or called it " platinum white "