Facts: iMac 27" (mid-2010) has an EDID (data structure embedded in the display that says what resolutions it supports for input and output) EDID supports all types of outputs of mini-displayport(native 1440p to 480p) EDID supports two types of inputs of mini-displayport(1440p!!! and 720p) Kanex XD supports 1080p conversion and output EDID doesn't support 1080p mini-displayport input By the way: 720p < 1080p < 1440p(native res on 27") ......... what ...the ...FFFFFFFFFUUUUUUUUUUUUUU!!! Keep in mind that 1440p is 200% more resolution and 400% more pixels than 720p. The way I see it is that Apple engineers can hopefully and simply just update the firmware of the EDID so that it will be able to support 1080p. Come on Apple, you're telling me you can support 1440p, double the resolution of 720p, but can't support a resolution in between, that's unfair. Plus some false advertising on the new 27" ACD because on the tech specs it says that it supports 1080p but actually doesn't. All I we want is to enjoy our investments in 1080p. But we can't until our voices are heard by Apple and there engineers. So all of you proud 27" owners and other willing volunteers, let's petition this issue to Steve himself, so that this issue can get resolved. Hoorah I heard his email is: firstname.lastname@example.org Also, I am aware of the Atlona solution but I am asking for a direct 1080p connection, okay, thanks.