The store is located in a developing shopping area in Highland Park/Dallas, across the street from a Crate&Barrel. It gets a lot of traffic, and is located in an area that is unusually (for Dallas) pedestrian. Restaurants, furniture stores and luxury apartments/condos surround the area, It's about 10 minutes, 4 miles from downtown Dallas. It was a dreary, rainy day, and I only made it there by 4 pm. There was still a crowd inside, but maybe because of the weather, there was no line outside.