The iPhone4 is beautiful. Entire teams of designers & engineers have worked to make it thin and attractive. Why would I want to cover it up and make it thicker with some cheap rubber case? I've had every iPhone with no case and when I'm done with them after a year they look great. I've just never understood the phone case. Do you wrap your expensive beautiful car in a giant rubber case? What about that Rolex watch, did you buy a plastic skin to cover it? Every time I see someone with an iPhone in a case I wonder if their sofa at home is covered in plastic. I don't care if Jobs is buying me a $0.10 bumper, I'm not using it. I'm just going to hold it differently. Cuz I'm a fanboy and I'd rather hold my phone funny than use a phone case.