I was just thinking, when all these wanna-be iTMS start going bellyup, do you think it will leave a bad taste in joe-schmoe-PC-user's mouth? Mr Joe hears about Real or the new Napster, and thinks "hey that's a good idea!", subscribes, and starts having the usual troubles that come in windows spy/bloatware but just puts up with it like every other program. But then after a year or so, the company goes bellyup, leaving his $30 or so in purchased music stuck in a worthless player thats not supported (and possibly not even playable at some point, depending on how strict the DRM and licensing is). Isn't Mr Joe just going to conclude that all these music services suck, and won't "see the light?"