I was just reading the reviews of Shark Tale and notice that some complain about the rampant product placement (e.g. Coral-Cola, GUP Store, etc.) throughout the movie. Do you think that there ought to be limits to product placement, not only in children's movies, but in society in general? I for one think that product placement is getting rather sickening and the level that companies will stoop to just to get their name more ingrained in the minds of the average consumer is a crime in and of itself. I remember the 1998 Olympics where Coca-Cola was criticized for basically stick it's name on every available space. I mean, it's already managed to become a generic trademark, how much deeper does it want to pervade society? Having your TV with a Coca-Cola logo on it?