For those of us lucky enough to earn a pay-cheque or salary from being a designer, what one piece of advice would you give to those wanting to enter this profession? Whether you're in print, web, animation, illustration etc.; any of the fields that have visual communication at their core are relevant to this discussion. As a print designer, for me it's a tough choice between stressing the importance of repro knowledge and learning about type but my one piece of advice would be this: Learn about repro Learn about how printing works and the process of how your file gets turned into a piece of printed work, trimmed, folded, bound and packed. Learn about different presses and repro methods, learn about stock (paper) and inks, learn about trapping, learn about the different finishes that your printer can apply to the items... spend some time investigating the technical details of what's involved and this knowledge will repay you many times throughout your intended career. All this and more will help you communicate with your printer and help to avoid costly mistakes. You can then learn to work 'backwards', taking a budget as a starting point with your brief and then produce work to a certain spec, working creatively within the limits of the project. When you get to a certain level of responsibility, print-buying for yourself or an organisation becomes an important part of the job so to progress in the field, it's best to round out your skills by paying attention to this important, but often under-looked, aspect of being a print designer.