Saw that on Gizmodo today. I have a DODOcase for my iPad (http://www.dodocase.com/) and always wished a Moleskine for my iPhone. In my opinion, the DODOcase quality seems superior. For example the bamboo edges on the DODOcase are much thinner while the ones on this iPhone case are too thick for me. That's why I'm waiting and hoping that DODOcase will make something similar.