I think it's funny that the price points are the same. I also think it's funny that, as resistant as I am to paying $600 for a game console/Blu-ray player, that seems infinitely more reasonable than $600 for a phone. I mean, it's a f*cking phone for $600 plus a 2-year contract (plus, not included in cost, right?). OK, it's got the kitchen sink in there, but I can't see this having iPod-scale mass-market appeal. In many ways, this is the cell phone version of the PS3, not of the Wii (small, white, cute, simple, fairly cheap). Has Nintendo out-Appled Apple? Please, no flames on "Steve's a visionary, you're wrong because Apple didn't give you want you want, etc." Just trying to make a game-related price comparison.