Many buyers purchasing the new retina 15" MBP are reporting that Best Buy is indeed matching Apple's education discount ($200). On top of that they are giving a $150 gift card (compared to Apple's $100 itunes gift card) for back to school promotion. Others have not had luck getting their store to offer the discount, for that reason I am going to post this picture (below) as proof. It's not mine, but figured I'd start a thread so people can take this picture in to their BB and show them the SKUs that can be entered to apply the discount. If anyone does happen to get their purchase from BB with the discount, please see if you can spare the time to post a full image picture of just the receipt that others can benefit from. And remember to black out SN# , card#'s and the barcode. UPDATE: It seems as if many managers are still refusing to price match Apple's Education Discount. First, try to get them to price match, because that is their POLICY. They price match any other store up to 30 days after purchase. Go to the Apple education website and show them the price listed. I would try not to even mention that it is a student "discount." Just show them the education website and the prices. The cart will not show the reduction being taken out. This is the best way to also get Best Buy to give you the back to school gift card. Make it seem like it's just the retail price Apple is selling it for. Print the page at home. They will most likely confirm it at the store by having you go to the website yourself, but you might get lucky and they might not. Managers will be very hesitant to apply two school related discount together, so just try to avoid the student reference at all costs (worked for me). Some managers and employees will of course pick up on it, but stay on course and continue. Then give them this SKU: 5700826 for the $150 back to school gift card (not advertised, but it's in their system). Many have succeeded in getting the managers to apply both, others haven't. Be persistent and POLITE, being rude can kill the deal. Unfortunately some managers will still be a-holes, so if your still refused, try another BB or settle with just one of the discounts. Apple store is always an option as well. AND make sure you show them the receipt (below). Print it out, instead of directing them to some forum. Nothing better than showing proof that other Best Buy's are offering it. Update: Tip From another member: If you have 2 Best Buys where you live, and the first place is refusing to give the discounts, purchase it from them and then go to the other best buy and see if they'll price match/issue the gift card. They won't care as much because it's not their sale. (Several members have been successful at doing this) Also there is a interesting thread running at the Best Buy forums, check it out: http://forums.bestbuy.com/t5/Best-Buy-Geek-Squad-Policies/Apple-Education-Price-Match/td- p/531710 Helpful availability link for Best Buy: http://www.bestbuy.com/site/olstemp...mode&ci_src=11138&ref=39&CJPID=4169666&loc=01 UPDATE 6/23/12 !!!!! I have been following this thread from day one when I created it, and from what I can tell, Best Buy has started an official back to school program. The program asks you to register with an .edu email address to get the coupons emailed to you. The coupon they email is only for $100 discount, and has the SKU for the Retina models now added. http://www.reuters.com/article/2012/...12+HUG20120618 http://www.bestbuy.com/site/Global/C...at276200050000 Secondly, I was at BB the other day and asked whether they were still doing the $150 back to school program. I gave the customer service rep the SKU and he stated it was no longer valid even though I saw it pop up on the screen. So I really don't if they're lying or they are sticking to strict outlines BB corporate may have issued. I mentioned the receipt I had of other BB's doing it and he stated that I would have to speak to a manager but most likely it will be only be the price match. Lastly, they still do the price match I mentioned above. So everyone should still be able to argue the price match of $200, but don't expect to get a gift card anymore. They might offer one or the other, but from the posts over these last 3-4 days on this thread, it looks like no one else has succeeding at getting both. I'd say to still check your apple store to get the -$200 and $100 iTunes GC. If BB has one and you don't care for the $100 GC and you don't want to wait 3-4 weeks, then buy it. It looks like time has run out to get both the discount and GC. Obviously convincing managers is the only way around it, but I'm assuming they got a lot of corporate emails and phone calls and decided to start this college student deal program and end all hassle of managers and customers getting into arguments. One more thing to note: The $100 off Macbook Pro's is now an official coupon available to college students only and it has the sKU for the rMBP right on it. So if a BB rep says that all they can give you is $100, tell them you don't want to use the coupon, you want to use their price match policy. This should get them to drop $200 of the price....if manager still refuses, flip the finger and get out. As much as I like BB's initial ddiscount and the fact that they hold MacBook Pro's, I effin hate their store. (Image Credit) Member: jhuang Good Luck!