Apple's naming scheme annoys me. When I went to purchase my iPad 2 a couple months after launch, they only had one box that simply said iPad. The "2" was no where to be found and while I found out later that the picture on the box was different between the iPad 1 and iPad 2, the lack of a descriptive name made things difficult. The sales person had no idea which model it was and neither did I. I had to get a managers approval to be able to buy it, open it to check the model, and then have his assurance that I would be able to return it if it was the wrong one. All that could have been avoided if Apple would just give different products different name. What a novel concept. I can only imagine that this sort of confusion will continue with the "new iPad".