Google pays THEM 8-12 billion, Apple isn’t paying Google.very interesting and exciting. i wouldn't mind seeing someone challenge Google search. i've tried Duckduckgo + Bing and they are decent but nowhere near Google. if anyone can topple Google it'll be Apple.
surprised they haven't done this sooner tbh. they probably hate having to give away $8b to google all the time. make your own search engine. throw $8 billion at it and if it works then won't need to give google it.