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Report: Apple 'Stepping Up Efforts' to Develop Alternative to Google Search

PC_tech

macrumors regular
Jan 17, 2019
226
318
very interesting and exciting. i wouldn't mind seeing someone challenge Google search. i've tried Duckduckgo + Bing and they are decent but nowhere near Google. if anyone can topple Google it'll be Apple.

surprised they haven't done this sooner tbh. they probably hate having to give away $8b to google all the time. make your own search engine. throw $8 billion at it and if it works then won't need to give google it.
Google pays THEM 8-12 billion, Apple isn’t paying Google.
 

cmaier

macrumors Core
Jul 25, 2007
19,767
20,868
California
Another Apple service thats gonna fail. Interoperability should be Apple’s goal. Locking people in is just going to drive them away

Most apple services haven’t failed.

And lock-in has not driven people away. it’s locked them in. People actually like when their stuff all works great together, as opposed to having to use the least-common-denominator to be compatible with devices they don’t want to use.
 

bklement

macrumors regular
Oct 3, 2019
166
212
So another person's language is gibberish? How's the fit on that Chinese made MAGA hat?
10 points to Gryffindor for virtue signaling. Yes, it's gibberish to me, just like my language is to others, ebben teljesen biztos vagyok. Furthermore, assuming I am American (and my political stance nonetheless) doesn't bode well with the supposed open-mindedness you'd like to project about yourself. Check your prejudice, if I quote correctly.
 

duanepatrick

macrumors regular
Dec 22, 2019
205
88
Privacy: some low hanging fruit...

1. Don't use Google hardware or OS -- choose Apple
2. Don't use Google Chrome browser -- use Safari, Firefox, Opera
3. Don't use Google Search -- choose DuckDuckGo
4. Don't use GMail for important mail -- use iCloud
5. Avoid using other Google cloud apps
6. Avoid using Google Mac/iOS apps
7. Don't let Google or social media apps access Location Services
8. Avoid revealing your real name/location on the internet
9. Make up an internet birthday close to yours and stick with it.
10 Don't use Facebook or any of its products, period.
Cool stuff here. Can you provide the reason I shouldn't use Gmail and Google cloud apps?
 

Pilot Jones

macrumors regular
Oct 2, 2020
130
179
All apple has to do is make this the default search provider through a software update.

The primary thing that will determine the success of this alleged apple search engine is how many people care and will go into their settings to switch their default search back to Google.

If Apple can more or less functionally match up to Google and most people's day-to-day usage isn't hindered and this could cause a serious dent for the latter, considering how many apple devices are out in the wild.
 

iPlaid

macrumors member
Sep 12, 2010
68
70
Cool stuff here. Can you provide the reason I shouldn't use Gmail and Google cloud apps?

I use Gmail for unimportant stuff... hobby forum mail, reflectors, .io etc. Stuff that generates a ton of mail. Just don't be surprised if you get ads in places that use Google Ads related to content in your email. I did and that explained to me how I was reimbursing Google for the phree service. I don't believe it is private. My important email is Apple and I reimburse them by buying their products and services--staying in their ecosystem. I use Pages, Numbers, and Keynote on Mac and iOS and OpenOffice on Linux.

Here's another thing... I don't take the $3,500 MacBook used for my business stuff out of the house. I bought a $1,000 Dell Ubuntu XPS13 (and a 45W Targus USB-C car adapter) for that. No financial stuff, etc on it. I ran a Windows enterprise for a living for 25 years but have been Windows-free at home for the last 15 or so.
 

ipponrg

macrumors 68020
Oct 15, 2008
2,034
1,691
No, educate and protect yourself as best you can. Sticking your head in the sand doesn't help.

You’re right except most of this miseducation is not seeing the elephant in the room. People make it seem like you get rid of Google and you’re safe. Google’s collection of data is due to the amount of settings that people neglect to turn off. If trust was applied fairly to all companies, Apple has more data on me than Google at the moment.

But let’s not forget that there are a number of different things aside from your browser alone that helps actors correlate who you are and what you do.

Examples:
- Use Brave? they make money off ads
- Use internet from home? Your public IP can be used for inference
- Have a mortgage? Your address and name is public
- Use VPN? You trust the VPN is not logging traffic
- Have a credit card? Transactions reveal location and spending habits
- Have a GPS in your car? Well we know what GPS does
- Use browser extensions to block ads? Unless you wireshark, how do you know what they report back to home base?
- Use DDG? They still send tracking pixels over the wire even if it’s not “private” data. Tracking pixels create opportunities of inference
- Use any IoT device? Yeah we know how secure some IoT devices are
- Use Apple Siri? Yeah Apple got caught paying contractors to listen on your conversations

Bottom line is the technology isn’t really private nor is it completely free. You make the best effort to embrace what is out there.
 
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Brandon916

macrumors member
Feb 26, 2018
90
175
I would absolutely LOVE if Apple came up with a great (private, reliable) search engine.

Unfortunately I feel like it will be like Maps (for which I still use Google Maps) or Translate (yep, I prefer Google’s again).

I really really want to get away from Google entirely. But I also want the best results from when I search for things. Here’s hoping Apple will eventually catch up and make their versions more effective...
Apple isn't that advance in other fields. Look at Siri. It's been there much longer and it's soooooo far behind vs Google and Amazon. Their maps is also sooooooo far behind vs google. They are the riches company in the world and still can't get their secret car project off the ground.
 

Brandon916

macrumors member
Feb 26, 2018
90
175
Actually, Apple developing their own search is even more beneficial for them. If Google is paying 8 billion. How much is Google making? Imagine apple having their own search and selling their own advertisements....
Won't that go against the so called Apple security? They did bash Google for selling data. This would put Apple in the same position. Btw, this whole privacy is a farce. You like real time traffic on your maps? Yeah, you gotta give up your location and data. It goes both ways.
 

planteater

macrumors regular
Feb 11, 2020
212
242
Won't that go against the so called Apple security? They did bash Google for selling data. This would put Apple in the same position. Btw, this whole privacy is a farce. You like real time traffic on your maps? Yeah, you gotta give up your location and data. It goes both ways.
Mining and using personal data is not necessary in search to earn a profit. Using DDG as an example, they show ads based on current search query, not user information. That could be done on a larger scale for good profit.

I’m not advocating that Apple do it. I’m just pointing out that search and ads can be done ethically.
 

Brandon916

macrumors member
Feb 26, 2018
90
175
Mining and using personal data is not necessary in search to earn a profit. Using DDG as an example, they show ads based on current search query, not user information. That could be done on a larger scale for good profit.

I’m not advocating that Apple do it. I’m just pointing out that search and ads can be done ethically.
Apple has no problem showing ads to me about apple+ subscriptions. Funny how they know that. Hmmmmm. They are the same like just any other company. They like money and will use data to help them make money. They have zero problem accepting 6-8B from google even though they know google collect data.
 

planteater

macrumors regular
Feb 11, 2020
212
242
Apple has no problem showing ads to me about apple+ subscriptions. Funny how they know that. Hmmmmm. They are the same like just any other company. They like money and will use data to help them make money. They have zero problem accepting 6-8B from google even though they know google collect data.
Perhaps you are on an Apple device?
 

nt5672

macrumors 68020
Jun 30, 2007
2,131
4,575
Well ddg is this. It does depend on what you mean by ‘child safety’ or whether you mean free speech or speech which borders on hate speech.
You can use tor and ddg there if the clear web doesn’t offer whatever it is you’re looking for.
I hate everything you said in this paragraph and you should be banned.

See how that works, there is no reliable definition of "hate speech", that is why "speech which borders on hate speech" is a nonsense comment. The hate speech attack is only used to silence people that are not liked for some other reason.

Or, if that does not do it for you, then look at all of the people that want Trump killed/injured/sick etc. That is definitely "hate speech" regardless of your political bent, but guess what, no one has ever been accused of hate speech for that. Why, because "hate speech" is a political term, not a fact.
 

cupcakes2000

macrumors 6502a
Apr 13, 2010
982
934
I hate everything you said in this paragraph and you should be banned.

See how that works, there is no reliable definition of "hate speech", that is why "speech which borders on hate speech" is a nonsense comment. The hate speech attack is only used to silence people that are not liked for some other reason.

Or, if that does not do it for you, then look at all of the people that want Trump killed/injured/sick etc. That is definitely "hate speech" regardless of your political bent, but guess what, no one has ever been accused of hate speech for that. Why, because "hate speech" is a political term, not a fact.
Mate. Calm down. I’m not an American. We have clearly defined hate speech in my country and most of the rest of the world. We also have free speech. And I just used my right to free speech with my comment to you. Banned?! Hahaha.
 
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nt5672

macrumors 68020
Jun 30, 2007
2,131
4,575
Mate. Calm down. I’m not an American. We have clearly defined hate speech in my country and most of the rest of the world. We also have free speech. And I just used my right to free speech with my comment to you. Banned?! Hahaha.
Not excited, just making the point for the rest of the Americans that will read your comment.

I hope your "clearly defined hate speech" is applied consistently regardless of religion, political party, sexual preference, race, etc. I am not aware of countries where this happens consistently and is not a political tool, but if it does in yours then more power to you.
 
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