Hello everyone, if you remember there was an iPhone survey posted here approximately a week ago. We were trying to determine the perceptions and create a profile of a typical iPhone buyer. Here is THE SUMMARY OF OUR FINDINGS responses - 51 (50 males, 1 female) The research showed that a typical iPhone buyer is a young successful male. Most of the respondents were males under age of 30, with high or medium income level. The major occupations groups were Students, IT, Business, ART. iPhone was also overwhelmingly voted as entertainment oriented rather than business oriented Regarding perceptions: The 3 most important factors in making an iPhone purchase were, 1. Usability 2. Design 3. Technical characteristics price was one of the least important factors, even though most of the respondents agreed that iPhone is overpriced The 3 strongest iPhone characteristics according to respondents 1. Stylish 2. Easy to use 3. Entertainment oriented If we pay attention, we may notice that the 3 most important factors in making a purchase match with the 3 strongest iPhone's characteristics. This very well explains iPhone's success - Apple very well addressed the needs of their customer with this product. Thanks to the administration of this web-site for cooperation. Thanks for all the responses. Hope you find this info fun and useful.