Results of the iPhone survey conducted on this forum

Discussion in 'iPhone' started by xploited, Dec 17, 2007.

  1. xploited macrumors newbie

    xploited

    Joined:
    Nov 21, 2007
    #1
    Hello everyone, if you remember there was an iPhone survey posted here approximately a week ago. We were trying to determine the perceptions and create a profile of a typical iPhone buyer.

    Here is THE SUMMARY OF OUR FINDINGS
    responses - 51 (50 males, 1 female)

    The research showed that a
    typical iPhone buyer is a young successful male.
    Most of the respondents were males under age of 30, with high or medium income level. The major occupations groups were Students, IT, Business, ART.
    iPhone was also overwhelmingly voted as entertainment oriented rather than business oriented

    Regarding perceptions:
    The 3 most important factors in making an iPhone purchase were,
    1. Usability
    2. Design
    3. Technical characteristics

    price was one of the least important factors, even though most of the respondents agreed that iPhone is overpriced

    The 3 strongest iPhone characteristics according to respondents
    1. Stylish
    2. Easy to use
    3. Entertainment oriented


    If we pay attention, we may notice that the 3 most important factors in making a purchase match with the 3 strongest iPhone's characteristics. This very well explains iPhone's success - Apple very well addressed the needs of their customer with this product.

    Thanks to the administration of this web-site for cooperation.
    Thanks for all the responses.
    Hope you find this info fun and useful.
     
  2. Blue Velvet Moderator emeritus

    Joined:
    Jul 4, 2004
    #2
    I think a sample based on MacRumors forum members is flawed, I'm afraid to say. It's biased towards the male and that age group, anyway. Most of my female friends who use Macs and would want an iPhone wouldn't dream of coming onto a forum such as this.
     
  3. xploited thread starter macrumors newbie

    xploited

    Joined:
    Nov 21, 2007
    #3
    Yes, our sample surely has limitations, mostly because we are not from UK and tried to access the UK population through the means of this forum.

    However, our research findings are pretty consistent with similar research in the US (except for the gender groups results).
    link to the US research
    we got similar results in the dimensions of age, income levels, and price perceptions
     
  4. Blue Velvet Moderator emeritus

    Joined:
    Jul 4, 2004
    #4
    This forum is not representative of Mac users or potential iPhone purchasers, UK or not.
     
  5. xploited thread starter macrumors newbie

    xploited

    Joined:
    Nov 21, 2007
    #5
    yes, we can only generalize the results to the population of this forum
     
  6. Doctor Q Administrator

    Doctor Q

    Staff Member

    Joined:
    Sep 19, 2002
    Location:
    Los Angeles
    #6
    Consumer iPhone users are probably more likely to be hanging around MacRumors filling out iPhone surveys than business iPhone users, so these results aren't surprising.

    It will help Apple quite a bit if it can sell iPhones in the business community, not only for the income but as another foot in the door for selling other Apple products.

    Apple's iPhone ads have targeted a little of each.
     
  7. xploited thread starter macrumors newbie

    xploited

    Joined:
    Nov 21, 2007
    #7
    Yes, but frankly speaking, businesses don't really need an iPhone, would you supply your employees with iPhones so they can watch videos, listen to music, and browse the web? :D
    Maybe this would work to improve their motivation :)
     
  8. Doctor Q Administrator

    Doctor Q

    Staff Member

    Joined:
    Sep 19, 2002
    Location:
    Los Angeles
    #8
    If it had GPS (not just simulated direction help), having that plus the phone plus web/email access might make it a great item for businesspeople in the field. It plays music and videos too, but that's not a showstopper for a company gadget. Their desktop computers do that too!
     

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