Backstory: I preordered a 32GB Black ATT and received it on launch day. I was out of town so on the way back (on 10/20) I decided I wanted to upgraded the capacity to the 64GB. What Happened: Before opening the phone I called my local Apple store (Houston) and asked about swapping - no problem they said, as long as it's an Apple.com preorder - which it is. So I go to the store with the phone unopened and wait in line for 20 minutes after talking to the guy at the door - no problem he said, just get in line. I get to the front and the manager says: Nope, can't help me. He says his inventory systems are completely different from the online store and I have to 1) mail my phone back 2) wait 1 day to 1 week for ATT to reinstate my eligibility 3) wait 2 weeks to receive my new phone. Obviously I was not happy and told him so. Questions/Rant: Has this always been the policy? It seems ridiculous to have such a fragmented system. Why can't I hand them my unopened box, pay the difference, and get a 64GB. Seems so simple. And don't tell me it has to do with AT&T. What are they going to do when I mail it back that they can't do at the store? What's the point of the Apple store then?! (that's a loaded question, but you get my drift) My point is that at a most basic level the Apple Store is meant to be a customer interaction point - which in this case it is not being. PS: Anyone in Houston want to swap?! It's still in the box while I decide what to do.