Setup - easy. you don’t even need to open the display settings - the Mac knows the monitor’s position, and the mouse acts appropriately. Pictures below to illustrate everything written here. Physical aspects: does not match iMac - black plastic with thinner bezels More important - the connection for both power and USB-c input are lose. Every time I physically adjusted the screen - either up & down or moving the entire unit, the connections became unconnected and screen went black. Luckily I don’t reposition the monitor that much. The screen doesn’t rotate, but there are software settings to rotate to portrait mode Screen quality: Sharpness, not quite as sharp as the iMac, probably due to different resolution. Text is larger. I also tried the scaling setting instead of native resolution, but the results were worse. Color - this can only be described in pictures. The first picture is the iMac, set to iMac color profile and the LG set to the iMac profile too. The LG is much yellower. I tried all the profiles, and the one I liked the best was "image p3". Even in P3, the yellowish cast is still there, but ... When put next to the iPad, the colors are much closer, though still a bit warmer. The obligatory cat photo is the iPad next to the LG, the last, all 3 displays at the same time. Calibration will be necessary to make all displays to look the same. Conclusion: when I first compare it to the iMac, I was ready to return it. Once I compared it to the iPad —which is where I do almost all my art — I saw it was much closer to what I saw on the iPad and to the final print product. Worth the price over other 27” monitors? Don’t know - going to a store later to check the others out.