Samsung Belgium Donating a Pear for Each Tweet About an Apple

[MacRumors]

Samsung's Belgian division is having some fun with the hype surrounding Apple's press event and using this occasion to support a worthy cause. According to the division's website, the company will buy a pear for each tweet about an apple. Samsung will distribute the pears free of charge tomorrow at the Brussels-North railway station.

This #aPearForAnApple promotion is one of several campaigns to support Belgian pear farmers who face financial difficulty after Russia recently banned the import of some foods from the EU and the US. Russia is Belgium's main pear purchaser, buying up to $127 million or 40 percent of the total pear harvest each year. Belgians are using the hashtags #ToffePeer and #ShareAPear to encourage citizens to eat more pears and offset the financial consequences of the ban.

It's not surprising to see Samsung use the hype surrounding Apple as part of a marketing stunt. The Korean company is known for its clever marketing blitzes that often focus on the iPad, iPhone or Apple fans. In its recent Galaxy S5 commercial, Samsung mocked the iPhone's integrated battery design and short battery life, calling iPhone owners "wall huggers" who can't stray from their public power outlets.

Thanks to Jef for the tip.

Article Link: Samsung Belgium Donating a Pear for Each Tweet About an Apple

 

[dannyyankou]

Free publicity for Apple! Thanks Samsung!

 

[Apple Knowledge Navigator]

Thanks Samsung - I'll give the pear to someone who really needs it.

 

[luckydcxx]

Samsung buys pears and Apple donates over $70 million to (product) red.

 

[Michaelgtrusa]

Well since Belgium buys Apple products products made in china.......

 

[SgtPepper12]

Who made this image? It's barely readable.

 

[Arran]

I get the local issue connection - but it seems a woefully half-baked idea.

Unless they're using the hashtag to distribute links back to a Samsung-controlled website where they control the marketing message?

So everyone who thinks their tweets are helping struggling farmers are actually driving traffic to Samsung's marketing dept? Call me cynical.

 

[luckydcxx]

Who made this image? It's barely readable.

the same people that made touchwiz probably.

 

[Sonmi451]

Funny idea and good for their country. All in good fun, I like this campaign.

 

[taptic]

My goodness... Samsung.

 

[UnfetteredMind]

Get ready to buy a lot of pears Samsung

 

[Jessica Lares]

I hope they have a massive airplane to handle all that fruit.

But very nice!

 

[kdarling]

Makes me think of this:

 

[JodyK]

Wow Samsung is encouraging tweets about their competition! Stupid company.
They will be buying a lot of pears!!!

 

[Nidron]

They should propably hire a new graphic designer..

 

[Jakexb]

This is an incredibly weird and lame PR move.

 

[happywaiman]

I only got five Tweeter robot now.
So, get ready for millions of pears?

 

[iPhonetherefore]

I wonder if when talking about iphone6 battery life, apple will mention about not being a wall hugger?

 

[SMIDG3T]

I'm being picky here but a new graphic designer is needed.

Twitter should have a capital.

Why is the hashtag aligned to the right, should be centered over the "a".

Oh and more thing, it's quite difficult to read.

Good job.

 

[razmarino]

Belgium just needs to do smthn with all those pears, which Russia rejected to import

 

[tommyminahan]

i feel they will only donate if you hashtag #apearforanapple

 

[neuropsychguy]

I like how the image snagged by MacRumors has a typo: "fuzz" instead of "fuss" (corrected now on the Samsung website).

 

[cycledance]

The Korean company is known for its clever marketing blitzes that often focus on the iPad, iPhone or Apple fans.

um...what?

 

[Simplicated]

You just gotta love these parasites.

 

[efktd]

Real-time marketing. They must of learned something from Pharrell's hat.