When buying MobileMe form the online store it is £1.00 GBP cheaper then automatically renewing. See screenshots attached. Automatic renewing costs £59.00 while a new subscription costs only £58.00. Wonder who is to blame for this, or if this is intentional to reward loyalty? On the other hand it could be to cover the costs of the expensive online processing compared to the cheap shipping costs of the actual box, or did I get this mixed up somehow?