Searching for History of Apple Logo

Discussion in 'General Mac Discussion' started by michaelrjohnson, May 10, 2004.

  1. michaelrjohnson macrumors 68020

    Aug 9, 2000
    I am searching for a tidbit of Apple's history that I cannot seem to find. I would like to know if there is a reasoning behind the fact that the first "apple" logo was a rainbow, and not some specific solid color (as it now exists). I have been searchingn the web for a while and cannot seem to find any explanation. I dont know if any exists, but I'm just curious. Thanks to all those who help!

    PS I know the apple-with-the-bite wasn't Apple's first logo
    PPS I found out an interesting bit about the paying homage to Alan Turing
  2. HexMonkey Administrator


    Staff Member

    Feb 5, 2004
    New Zealand
    A found a history of the apple logo at It says this about the stripes:

    The articles are from 2002, and can be found at the following links (note that I have provided links to every page because the links on the site no longer work)

    The history of the Apple logo - a new series of articles at Macnyt
    The early start and a missing graphical identity (1)
    The genesis of the world famous apple logo (2)
    The apple logo in the first printed matters (3)
    The logo on the computers - a sign of quality (4)
    Further streamlining: The stripes disappear (5)
    Later interpretations of the logos meaning (6)
    Sources to the history of the Apple logo (7)
  3. michaelrjohnson thread starter macrumors 68020

    Aug 9, 2000

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