SensusFit: the fitness mobile app that Apple Watch users have been waiting for! A comprehensive, fitness data analytics tool, enabling Apple Watch users. www.sensusfit.com SensusFit is a fitness tracking and data analytics tool that empowers and enables Apple Watch users to visualize fitness and exercise data, keep track of progress over time and benchmark progress against friends and other users. SensusFit aims to motivate people to exercise and live more active healthier lives. Moreover, SensusFit App utilizes several data analytic tools and provides the user with fitness data analysis that help the user keep track of their fitness level. Data Analytics: SensusFit collects data from Apple Health App and analyses it and presents it to the user in-depth analysis of his/her daily fitness activity over time. Visualise: A picture is a thousand words, and SensusFit produces visual data by converting data into pictures, enabling users to visualise and make sense of fitness and exercise data. Track: SensusFit enables users to track fitness and exercise data over time, in great detail. SensusFit provides Daily, Weekly, Monthly and Yearly fitness tracking at the touch of a bottom. SensusFit Score: SensusFit also presents the SensusFit Score system which aggregates the user’s daily activity and intensity of the activities into a single number. SensusFit Score empowers users to keep track of their overall fitness activity in a single number, easy to visualise and track over time. SensusFit utilizes an algorithm to allocate to users, on a daily basis, SensusFit Score Points (pts), for each of the 12 daily activities: steps, stairs, distance, exercise minutes, workouts, stand hours, active hours, moderate minutes, vigorous minutes, resting energy, active energy, and total energy. The algorithm adjusts allocated pts to take into account the intensity of the activities. The scale of SensusFit Score is built to reflect the World Health Organisation (WHO) recommendations for daily physical activity for adults. Rank: SensusFit goes the extra mile. The ranking system enables users to visualise where they stand compared to other users, within their circle of friends, locally or globally. Motivate: SensusFit aims to motivate users to exercise more and live more active and healthy lives.