I just don't understand how in the world people are okay with paying for data per their devices. Here is an example.... Typical iPhone 4 user pays 25-30 dollars a month for data. They probably have home internet. So, they also pay that separately. Oh, and they want air card, so they pay that separately. If you have family with multiple iphones, you pay 30 dollars per line on data. You got iPad 3G? Oh, another 25 dollars. No tethering unless you jailbreak. This is absolutely crazy. How in the world are you all people okay with paying all of this? I don't care if you are on VZ, AT&T or Sprint. These companies are so greedy and they are charging just w/e they want. With tiered pricing, most of people will be start paying even more.