So thought I would share my experience. I have never picked up on launch day before. Always had the phone delivered but decided to pick up in store this time. Pickup time was 9-9.30. Arrived at 9.15. Asked to join a queue even though I had paid for it. Waited in said queue till 10.30 before I was let in. All the time people form the back with later times who were signing up or upgrading using IUP were being queue jumped to the front. Having already paid £1150 for a phone I thought this was very disrespectful and rude. Not even an apology from apple staff. What made things worse was that there were about 20 apple staff members just standing at the front door cheering when some one walked out with a phone!!!!! Why dont they go and serve some customers instead?!! Will never order for store pickup again. Shambolic.