I do wonder about this. If there is a market, actually I'm 100% sure there is, for Apple to make 2 very different devices, and have both of them a success. 1: Make the watch/wrist computer, as they are currently planning, which gives you the whole device, the body monitoring side of things, AND the physical watch face and apps. 2: Make a second device, MUCH cheaper, as thin, narrow, light as possible, that's 100% compatible with all the same body monitoring aspects, and apps as the watch, but is just a very thin, flexible, light band, that allows people to wear one, AND also keep the current watch/watches they love to own and wear. Let's face it, there is a problem here. When you go shopping for a watch, and millions, tens of millions, hundreds of millions still do, at any price point from ten dollars to ten thousand dollars plus, they do it, and make their selection based upon price and what they love to wear / be seen to wear. Apple are saying, here is one watch, you can all wear the same thing (just in 4 colours and a different strap) I'd seriously suggest if Apple did make the two options I suggested. 1: Do what they are currently going to do. 2: A VERY plain, thin, lightweight, flexible band that's 100% compatible with everything Apple. Then they would solve this biggest problem. Those who want to actually wear the Apple watch, can buy the watch. Those who want to carry on with their own selection of watch, but also have the benefit of the whole body monitoring side of things, could buy that other product. Thoughts?